Madeleine Hooper

Director of Brand Marketing
Los Angeles, California, United States

Professional Overview

Madeleine Hooper is an accomplished brand marketing professional with over 8 years of diverse experience driving successful marketing strategies and campaigns for leading fashion and retail brands. As the Director of Brand Marketing at 12th Tribe, she leverages her expertise in influencer marketing, social media management, and data-driven marketing to elevate brand awareness, engagement, and revenue growth.

Experience Summary

Current Role

As the Director of Brand Marketing at 12th Tribe, Madeleine is responsible for overseeing the development and execution of comprehensive brand marketing initiatives. She leads a team of marketing specialists in developing and implementing integrated campaigns that span digital, social, and influencer channels. Under her guidance, 12th Tribe has experienced a 25% year-over-year increase in brand engagement and a 20% uplift in website traffic.

Career Progression

Prior to her current role, Madeleine served as the Brand Manager at Poosh, where she spearheaded the brand's influencer marketing strategy and grew its social media following by 32%. She also held positions as the Influencer Marketing Manager at Fashion Nova and the Marketing Manager at her own personal brand, Madeleine Hooper, where she honed her skills in content creation, campaign management, and data analysis.

Academic Background

Madeleine holds a Bachelor of Science in Marketing from the University of Southern California, where she graduated cum laude and was recognized for her academic excellence.

Areas of Expertise

• Influencer marketing and brand partnerships

• Social media strategy and campaign management

• Data-driven marketing and performance optimization

• Omnichannel campaign development and execution

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Madeleine has consistently demonstrated her ability to drive impactful marketing initiatives that deliver measurable results. At 12th Tribe, she has spearheaded a successful influencer marketing program that has generated a 30% increase in customer acquisition and a 15% lift in average order value. Her innovative approach to brand storytelling and data-driven decision-making has positioned her as a respected thought leader in the industry.

Conclusion

With her exceptional blend of strategic vision, marketing expertise, and leadership capabilities, Madeleine Hooper is poised to continue making a significant impact in the brand marketing landscape. Her commitment to driving growth, fostering innovation, and delivering exceptional results makes her a valuable asset to any organization.