Madeline Armitage

Seasoned Entrepreneur and Early-Stage Investor

Professional Overview

Madeline Armitage is a versatile business professional with a proven track record of success across diverse industries. As the Founder of Mhysa and a Scout at Enduring Planet, she leverages her extensive experience in strategy, operations, and venture capital to drive innovation and growth.

Current Role

Founder, Mhysa (2022-11-01 to Present)

• Established a mission-driven startup focused on developing sustainable consumer products

• Responsible for setting the strategic vision, leading the product development process, and building a high-performing team

• Fostering strategic partnerships and securing early-stage funding to fuel the company's growth

Scout, Enduring Planet (2023-04-01 to Present)

• Identifying and evaluating promising early-stage startups for potential investment by the venture capital firm

• Providing strategic insights and recommendations to the investment committee based on thorough market analysis and due diligence

Career Progression

Consultant, Kadeya (2023-03-01 to 2024-01-01)

• Provided strategic advisory services to a leading e-commerce platform, focusing on business optimization and growth strategies

• Collaborated cross-functionally with the executive team to drive operational efficiencies and enhance the customer experience

Associate, Venture Partners Fund (2022-06-01 to 2023-06-01)

• Evaluated and conducted due diligence on early-stage investment opportunities across various industries

• Contributed to the firm's investment decisions and portfolio management, leading to successful exits and positive returns

Ascending Merchandising Roles, Nordstrom (2012-09-01 to 2019-02-01)

• Progressed through a series of increasingly responsible roles in the merchandising department, culminating in a senior position

• Developed expertise in product curation, market trend analysis, and omnichannel retail strategies

Education

Master of Business Administration (MBA), University of Southern California

• Specialization in Entrepreneurship and Innovation

• Recipient of the Dean's Scholarship for academic excellence

Areas of Expertise

• Entrepreneurship and startup development

• Early-stage investment and venture capital

• Strategic planning and business optimization

• Retail and e-commerce strategy

• Sustainable product development and innovation

Professional Impact

• Successfully launched a sustainable consumer product startup, Mhysa, and secured early-stage funding

• Contributed to the investment decisions and portfolio management of a leading venture capital firm, Venture Partners Fund

• Drove operational improvements and enhanced the customer experience as a strategic consultant for Kadeya

Conclusion

Madeline Armitage is a versatile and forward-thinking professional who has honed her skills across entrepreneurship, venture capital, and management consulting. With a strong focus on sustainability and innovation, she is well-positioned to drive meaningful impact in her current and future endeavors.