Madeline Fittz

Professional Summary

Professional Overview
Madeline Fittz is an accomplished marketing and media professional with over 7 years of experience in the industry. As the Director at Hearts & Science, she leverages her strategic expertise and industry knowledge to drive innovative advertising campaigns and deliver measurable results for her clients.

Experience Summary

Current Role
As the Director at Hearts & Science, Madeline is responsible for leading a team of media strategists and planners to develop and execute integrated marketing solutions. In this role, she has successfully managed high-profile client accounts, optimized media budgets, and implemented data-driven strategies to improve campaign performance. Madeline's ability to analyze market trends, identify emerging opportunities, and translate insights into effective marketing strategies has made her a valuable asset to the agency and its clients.

Career Progression
Prior to her current role, Madeline held various positions at Hearts & Science, including Associate Director and Strategy Supervisor. In these roles, she honed her skills in media planning, campaign management, and client relations. Madeline's strong analytical skills and adaptability enabled her to thrive in a rapidly evolving media landscape, consistently delivering innovative solutions that drove measurable business outcomes for her clients.

Earlier in her career, Madeline gained valuable experience as an Associate Media Planner at Southwest Media Group and held leadership roles within her college community, serving as the President of the Zeta Tau Alpha Fraternity and a Career Ambassador at the University of Arkansas.

Academic Background
Madeline holds a Bachelor of Arts degree in Marketing from the University of Arkansas, where she graduated with honors. Her academic background provides a solid foundation in marketing principles, data analysis, and strategic decision-making, equipping her with the necessary skills to thrive in the dynamic advertising industry.

Areas of Expertise

• Integrated marketing strategy and campaign development

• Media planning and optimization across traditional and digital channels

• Data analysis and performance measurement

• Client relationship management and stakeholder engagement

• Cross-functional collaboration and team leadership

Professional Impact
Throughout her career, Madeline has demonstrated a proven track record of driving impactful marketing campaigns for her clients. Her ability to translate complex data into actionable insights has enabled her to develop highly effective media strategies, resulting in increased brand awareness, customer engagement, and return on investment for her clients.

Conclusion
Madeline Fittz is a versatile and results-oriented marketing professional who has honed her skills across various facets of the advertising industry. With her deep industry knowledge, strategic mindset, and collaborative approach, she is poised to continue making significant contributions to the success of her clients and the growth of Hearts & Science.