Madeline Kuttner

Director, Performance Marketing

Madeline Kuttner is an accomplished marketing leader with extensive experience driving growth and performance for leading consumer brands. As the Director of Performance Marketing at Glossier, Inc., she oversees the company's data-driven digital marketing strategies, optimizing campaigns across multiple channels to elevate brand awareness and expand the customer base.

Professional Overview

Madeline is a seasoned marketing professional with a strong track record of delivering impactful results. Her expertise spans performance marketing, digital advertising, content creation, and growth hacking. She excels at leveraging data-driven insights to inform strategic decision-making and implementation, consistently driving measurable improvements in key performance indicators.

Experience Summary

Current Role

As the Director of Performance Marketing at Glossier, Madeline is responsible for planning, executing, and optimizing the company's digital marketing campaigns. She leads a team of marketing specialists, coordinating cross-functional efforts to ensure seamless integration of brand messaging, customer experience, and targeted advertising. Under her guidance, Glossier has achieved significant growth in website traffic, customer acquisitions, and e-commerce revenue.

Career Progression

Prior to her role at Glossier, Madeline served as the VP of Growth Marketing at Talkiatry, where she spearheaded the development and implementation of comprehensive digital marketing strategies that contributed to the company's rapid expansion. She has also held positions as the Director of Growth Marketing at Noom Inc. and the Digital Marketing Director at Metric Theory, where she consistently demonstrated her ability to drive measurable results through innovative, data-driven solutions.

Academic Background

Madeline holds a Bachelor of Science degree in Marketing from the University of California, Los Angeles (UCLA), where she graduated with honors. During her academic career, she was actively involved in various student organizations and marketing-related initiatives, further honing her skills and passion for the field.

Areas of Expertise

Performance marketing and digital advertising

Search engine optimization (SEO) and search engine marketing (SEM)

Social media marketing and content creation

Customer acquisition and retention strategies

Data analysis and campaign optimization

Cross-functional collaboration and team leadership

Professional Impact

Madeline's achievements include:

Increasing Glossier's website traffic by 35% and driving a 25% growth in e-commerce revenue within the first year of her tenure

Developing and implementing a successful social media marketing strategy for Talkiatry, resulting in a 40% increase in brand awareness and a 28% boost in new customer signups

Spearheading the launch of a highly targeted, multi-channel digital marketing campaign for Noom Inc. that led to a 22% increase in app downloads and a 15% uptick in monthly active users

Conclusion

Madeline Kuttner is a strategic and data-driven marketing leader who consistently delivers impactful results for the brands she represents. With a proven track record of driving growth and performance, she is poised to continue making significant contributions to the marketing and advertising industry.