Madelyn Sheldon
Chief Commercial Officer (CCO)
Seattle, Washington, United States
Professional Overview
Madelyn Sheldon is an accomplished marketing and commercial executive with over 20 years of experience driving growth and innovation in the technology and consumer products industries. As the Chief Commercial Officer (CCO) at UTR Sports, she is responsible for leading the company's global commercial strategy, overseeing sales, marketing, and business development functions to accelerate the brand's expansion and market share.
Experience Summary
Current Role
As the CCO of UTR Sports, Madelyn is responsible for developing and executing the company's commercial strategy, optimizing go-to-market approaches, and building strong partnerships to drive revenue growth and market penetration. Under her leadership, UTR Sports has achieved double-digit year-over-year growth, expanded into new international markets, and launched several successful product lines that have resonated with customers.
Career Progression
Prior to her current role, Madelyn served as the Vice President of Marketing at Tonal, where she led the brand's marketing and communications efforts, contributing to a significant increase in customer acquisition and brand awareness. Before that, she held the position of Head of Marketing at Amazon, where she spearheaded the launch and growth of several high-profile consumer product lines, driving substantial revenue and market share gains.
Madelyn's career also includes roles as an Account Director at Team Detroit and Fallon, as well as a Brand Leader and Account Director at Doner Advertising, where she demonstrated her expertise in developing and executing successful integrated marketing campaigns for a diverse range of clients.
Academic Background
Madelyn holds a Bachelor of Science degree in Marketing from the University of Michigan, where she graduated with honors.
Areas of Expertise
- Strategic marketing and commercial leadership
- Brand building and brand management
- Digital and omnichannel marketing
- Data-driven decision-making and analytics
- Driving revenue growth and market expansion
- Fostering strong customer and partner relationships
Professional Impact
Throughout her career, Madelyn has consistently delivered exceptional results, driving significant revenue growth, market share expansion, and brand recognition for the organizations she has served. Her strategic vision, data-driven approach, and ability to build high-performing teams have earned her a reputation as a transformative leader in the industry.
Conclusion
Madelyn Sheldon's diverse experience, proven track record of success, and deep understanding of the consumer products and technology sectors make her a valuable asset as the CCO of UTR Sports. With her strategic vision, innovative mindset, and strong leadership skills, she is well-positioned to guide the company's continued growth and expansion in the years to come.
