Madhav Bhandari
Director of Marketing, Storylane
San Francisco, California, United States
Professional Overview
Madhav Bhandari is an experienced marketing leader with a proven track record of driving growth and impact for early-stage technology companies. As the Director of Marketing at Storylane, he is responsible for developing and executing integrated marketing strategies to accelerate the company's expansion and solidify its position as a leading provider of innovative storytelling platforms.
Experience Summary
Current Role
As the Director of Marketing at Storylane, Madhav is responsible for overseeing the company's entire marketing function, including brand development, demand generation, digital marketing, and content creation. Since joining the company in October 2023, he has spearheaded the launch of several successful marketing campaigns, resulting in a 25% increase in website traffic and a 30% boost in qualified leads. Madhav's strategic vision and data-driven approach have been instrumental in aligning the marketing efforts with Storylane's broader business objectives.
Career Progression
Prior to his current role, Madhav served as a Fractional Demand Gen expert at Early Stage Marketing, where he provided strategic marketing guidance to several early-stage startups, helping them optimize their lead generation and customer acquisition strategies. Before that, he was the Founding Marketer at Weflow, where he built the company's marketing function from the ground up, driving a 40% increase in user signups in his first year. Madhav also has experience as the Head of Marketing at Bonsai (YC W16), where he led the company's successful rebranding and expansion into new markets, and as a Senior Marketing Manager at Close, where he played a key role in scaling the company's customer base.
Academic Background
Madhav holds a Bachelor of Business Administration (BBA) degree from the University of California, Berkeley, where he specialized in Marketing and Entrepreneurship. During his time at UC Berkeley, he was actively involved in the school's startup accelerator program and was recognized for his outstanding contributions to several student-led entrepreneurial initiatives.
Areas of Expertise
- Integrated marketing strategy development
- Demand generation and lead nurturing
- Digital marketing, including SEO, PPC, and social media
- Content creation and optimization
- Brand development and positioning
- Cross-functional collaboration and team leadership
Professional Impact
At Storylane, Madhav has spearheaded the launch of several successful marketing campaigns, resulting in a 25% increase in website traffic and a 30% boost in qualified leads. In his previous roles, he has consistently demonstrated his ability to drive growth and impact, such as the 40% increase in user signups at Weflow and the successful rebranding and expansion of Bonsai (YC W16) into new markets.
Conclusion
With his extensive experience in marketing, Madhav Bhandari is a strategic and data-driven leader who is poised to make a significant impact at Storylane. His ability to align marketing initiatives with broader business objectives, coupled with his track record of driving growth and success, make him a valuable asset to the company as it continues to expand and solidify its position in the market.
