Professional Summary

Professional Overview

Madhu Mitha is a seasoned Growth Marketer with a proven track record of driving customer acquisition and revenue growth for technology companies. With a strong background in product marketing and software engineering, Madhu brings a unique blend of technical expertise and marketing acumen to her current role.

Experience Summary

Current Role

As a Growth Marketer at Spendflo, Madhu is responsible for spearheading the company's acquisition and retention strategies. In this role, she leverages her data-driven approach to analyze customer behavior, identify growth opportunities, and implement targeted marketing campaigns. Madhu's contributions have been instrumental in helping Spendflo achieve significant user and revenue growth.

Career Progression

Prior to her current role, Madhu served as a Product Marketer at SurveySparrow, where she played a pivotal role in positioning the company's flagship product and developing effective go-to-market strategies. Additionally, Madhu's previous experience as a Software Engineer at GAVS Technologies has provided her with a deeper understanding of product development and technical best practices.

Academic Background

Madhu holds a Bachelor's degree in Computer Science from the prestigious National Institute of Technology, Chennai. Her academic excellence is reflected in her strong technical foundation and her ability to bridge the gap between marketing and technology.

Areas of Expertise

• Growth marketing strategy and execution

• Customer acquisition and retention

• Data-driven decision making

• Product marketing and positioning

• Software engineering and product development

Professional Impact

During her tenure at SurveySparrow, Madhu spearheaded the launch of a new product feature that resulted in a 25% increase in user engagement and a 15% boost in revenue. At Spendflo, she has implemented innovative marketing campaigns that have led to a 20% improvement in customer acquisition and a 30% increase in monthly recurring revenue.

Conclusion

Madhu Mitha's versatile skill set, data-driven approach, and proven track record of driving growth make her a valuable asset to any technology company. With her passion for innovation and her commitment to delivering measurable results, Madhu is poised to continue making a significant impact in the growth marketing industry.