Personal and Professional Overview
Name: Madhukesh Gautam
Current Role: Marketing Operations Manager
Company: Hiver
Location: New Delhi, DL, India
LinkedIn Profile: [Madhukesh Gautam](https://in.linkedin.com/in/madhukesh-gautam)
Madhukesh Gautam serves as a Marketing Operations Manager at Hiver, where he is responsible for driving effective marketing strategies and optimizing campaign performance. His expertise is highlighted by his previous experiences, including a significant role at TO THE NEW, where he excelled in orchestrating campaigns that substantially contributed to business growth.
Key Achievements and Professional Experience
- Lead Nurturing Campaign: Initiated and led a campaign that achieved a 30% increase in conversion rates, demonstrating his capability to enhance lead engagement and sales potential.
- Email Marketing Optimization: Successfully streamlined complex and fragmented email marketing processes, enhancing efficiency and communication outreach.
- Contribution to MarketingOps.com: Active Member at MarketingOps.com, indicating a commitment to staying abreast of industry practices and innovations.
Educational Background
- Bachelor's Degree in Civil Engineering
- Institution: Vellore Institute of Technology
- Years Attended: 2013 - 2017
Madhukesh's transition from engineering to marketing operations signifies a versatile skill set beneficial for technologically driven marketing roles.
Relevant Industry Context
Company: Hiver
Description: Hiver is a software company, previously known as GrexIt, that provides collaborative email solutions designed to improve team productivity by streamlining communication and workflow management.
With Madhukesh's role focused on marketing operations, his contributions are crucial to promoting Hiver's innovative email extension solutions, which cater to teams seeking optimized communication efficiency.
