Madhurima Saha

Field Marketing Manager (DAP SaaS)

Bengaluru, Karnataka, India

Professional Overview
Madhurima Saha is an accomplished Field Marketing Manager with extensive experience in the SaaS industry. She specializes in developing and executing innovative marketing strategies to drive business growth and increase brand awareness. With a strong focus on digital transformation and customer experience, Madhurima leverages her expertise to create impactful marketing campaigns and contribute to the success of her organization.

Experience Summary

Current Role
As the Field Marketing Manager (DAP SaaS) at Whatfix, Madhurima is responsible for developing and implementing comprehensive marketing strategies to support the company's Digital Adoption Platform (DAP) SaaS offerings. She oversees all field marketing activities, including event management, content creation, lead generation, and stakeholder engagement. Madhurima's strategic and data-driven approach has enabled her to drive significant growth and enhance the company's market presence.

Career Progression
Prior to her current role, Madhurima held various marketing leadership positions, including Marketing Lead (TCS iON) at Tata Consultancy Services and Assistant Manager- Global Events Marketing (GRC) at MetricStream. She also served as the Senior Marketing Manager & Head- Events Marketing at the Institute of Product Leadership, where she played a pivotal role in strengthening the organization's brand and expanding its reach through impactful events and marketing campaigns.

Academic Background
Madhurima holds a Master's degree in Business Administration (MBA) from Alliance University, where she specialized in Marketing and Branding. Her strong academic foundation and passion for marketing have been instrumental in her professional development and success.

Areas of Expertise

• Digital marketing and social media strategy

• Event management and experiential marketing

• Content creation and thought leadership

• Lead generation and pipeline development

• Stakeholder engagement and partnership building

• Data analysis and performance optimization

Professional Impact
During her tenure at MetricStream, Madhurima led the planning and execution of several high-profile global events, including the annual GRC Summit, which saw a 20% increase in attendance and generated significant brand awareness. At the Institute of Product Leadership, she spearheaded the rebranding initiative, which resulted in a 30% increase in program enrollments and a stronger industry reputation.

Conclusion
Madhurima Saha is a results-driven marketing professional with a proven track record of driving strategic growth and innovation. With her deep industry expertise, analytical mindset, and strong leadership skills, she is poised to continue making a meaningful impact in the SaaS industry and contributing to the success of her current and future employers.