Madisen Theobald

Global Director, Social Creative

Professional Overview
Madisen Theobald is an accomplished marketing and social media professional with over 6 years of experience driving impactful digital strategies for leading beauty and lifestyle brands. As the Global Director of Social Creative at MAC Cosmetics, she oversees the development and execution of innovative social media content and campaigns that engage audiences and elevate the brand's digital presence worldwide.

Experience Summary

Current Role
In her current position at MAC Cosmetics, Madisen is responsible for spearheading the brand's global social media strategy, managing a team of content creators, and collaborating with cross-functional stakeholders to deliver visually compelling and performance-driven social content. Under her leadership, the brand has experienced significant growth in social media following and engagement, cementing its position as a industry-leading cosmetics company.

Career Progression
Prior to joining MAC Cosmetics, Madisen held various social media and content marketing roles, including Director of Social Media and Influencer at MAKEUP BY MARIO and Senior Manager of Content Marketing at Allergan, where she oversaw the digital marketing efforts for BOTOX® Cosmetic and JUVÉDERM® products. Her diverse experience in the beauty, fashion, and healthcare industries has equipped her with a deep understanding of audience behavior and the ability to craft tailored, impactful digital strategies.

Academic Background
Madisen holds a Bachelor of Fine Arts in Graphic Design from the University of Memphis, where she graduated with honors and developed a strong foundation in visual communication and creative problem-solving.

Areas of Expertise

• Social media strategy and content creation

• Digital marketing campaign management

• Influencer and creator partnerships

• Brand identity and visual design

• Data-driven campaign optimization

• Cross-functional collaboration and stakeholder management

Professional Impact
Throughout her career, Madisen has demonstrated a keen ability to leverage social media and digital marketing to drive measurable business results. At Allergan, she spearheaded a social media campaign that increased BOTOX® Cosmetic brand awareness by 25% and generated a 15% lift in product sales. At MAKEUP BY MARIO, she led the development of a highly engaging influencer program that resulted in a 30% increase in brand follower count and a 20% boost in website traffic.

Conclusion
Madisen Theobald is a dynamic and innovative marketing professional with a proven track record of delivering impactful digital strategies for leading beauty and lifestyle brands. In her current role as Global Director of Social Creative at MAC Cosmetics, she continues to push the boundaries of social media marketing, driving impressive results and cementing the brand's position as an industry leader.