Professional Summary

Professional Overview

Madison Hajeb is a seasoned digital marketing and optimization expert currently serving as the Senior Director of Testing and Innovation at Tapestry. With over a decade of experience in driving data-driven digital strategy and implementation, she specializes in conversion rate optimization, A/B testing, and the development of innovative customer experiences.

Experience Summary

Current Role

As the Senior Director of Testing and Innovation at Tapestry, Madison is responsible for leading a team of optimization specialists to enhance the digital performance and customer engagement across the company's portfolio of luxury retail brands, including Coach, Kate Spade, and Stuart Weitzman. In this role, she has implemented cutting-edge testing methodologies, optimized key customer touchpoints, and delivered measurable improvements in online sales and conversion rates.

Career Progression

Prior to joining Tapestry, Madison held various leadership positions in the digital marketing and optimization space. As the Director of Optimization & Testing at Shutterstock, she led a team that drove a 23% increase in overall website conversion rates through personalized user experiences and data-driven decision making. Earlier in her career, she served as the Conversion Optimization Manager at Clearlink, where she optimized lead generation campaigns and improved client ROI by an average of 18%.

Academic Background

Madison holds a Bachelor of Science degree in Marketing from the University of Utah, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Conversion rate optimization (CRO)

• A/B and multivariate testing

• Digital marketing strategy and implementation

• Customer experience design and optimization

• Data analysis and performance reporting

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Madison has consistently delivered exceptional results for her clients and employers. She has been recognized for her ability to identify growth opportunities, implement innovative solutions, and drive measurable improvements in digital performance. Her work has been instrumental in helping organizations enhance their online presence, engage customers more effectively, and ultimately drive increased revenue and profitability.

Conclusion

With her deep expertise in digital optimization, proven track record of success, and collaborative leadership style, Madison is poised to continue making a significant impact in the retail and e-commerce industries. She is committed to staying at the forefront of industry trends and leveraging the latest technologies to deliver exceptional results for Tapestry and its prestigious portfolio of brands.