Maeve Pesquera

Chief Marketing Officer and Executive Vice President-Luxury

Professional Overview

Maeve Pesquera is a seasoned marketing executive with extensive experience in the luxury wine and spirits industry. As the Chief Marketing Officer and Executive Vice President-Luxury at O'Neill Vintners & Distillers, she is responsible for spearheading the company's marketing strategy and driving growth across its premium and ultra-premium brands.

Experience Summary

Current Role

In her current role, Maeve oversees all marketing initiatives for O'Neill Vintners & Distillers, a leading producer of award-winning wines and spirits. She is tasked with enhancing brand visibility, strengthening customer relationships, and developing innovative marketing campaigns to bolster the company's position in the luxury market. Maeve also serves as an Executive Board Member at MUST! Charities, where she provides strategic guidance and supports the organization's philanthropic efforts.

Career Progression

Prior to her current position, Maeve held the role of Executive Vice President-Luxury at O'Neill Vintners & Distillers, where she was instrumental in driving the company's luxury portfolio expansion. She also served as the Board of Directors Vice President and Chair of the Marketing Committee at the Paso Robles CAB Collective, contributing to the collective's growth and brand recognition.

Maeve's extensive experience in the wine and spirits industry includes her previous roles as Senior Vice President of Strategy and Business Development at DAOU Family Estates, as well as the National Director of Wine/Beverage, Culinary Strategy and Innovation at Fleming's Prime Steakhouse & Wine Bar. Throughout her career, she has demonstrated a keen ability to develop and execute strategic marketing initiatives that have resulted in significant growth and increased brand awareness.

Academic Background

Maeve holds a Bachelor's degree from a prestigious university, where she specialized in Marketing and Business Administration.

Areas of Expertise

• Strategic marketing and brand management

• Luxury wine and spirits industry expertise

• Business development and growth strategy

• Customer relationship management

• Innovative marketing campaign development

• Leadership and cross-functional team collaboration

Professional Impact

Under Maeve's leadership, O'Neill Vintners & Distillers has experienced substantial growth in its luxury product portfolio, with several of its brands achieving critical acclaim and industry recognition. Her strategic initiatives have been instrumental in strengthening the company's position in the premium wine and spirits market, while her contributions to the Paso Robles CAB Collective have helped to elevate the region's reputation as a premier wine-producing area.

Conclusion

Maeve Pesquera is a seasoned marketing executive with a proven track record of success in the luxury wine and spirits industry. Her extensive experience, strategic acumen, and innovative approach to marketing have positioned her as a respected leader in the field. As the Chief Marketing Officer and Executive Vice President-Luxury at O'Neill Vintners & Distillers, Maeve continues to drive growth, enhance brand visibility, and cement the company's position as a leader in the premium and ultra-premium market segments.