Maggie Bolton

Senior Director Lifestyle, Lucky Brand US and Canada

Professional Overview
Maggie Bolton is an accomplished retail and brand management executive with over 25 years of experience leading successful initiatives for renowned global fashion and lifestyle brands. As the Senior Director of Lifestyle for Lucky Brand in the US and Canada, she is responsible for driving the strategic direction and execution of the brand's product assortment, visual merchandising, and consumer engagement to deliver exceptional brand experiences and drive profitable growth.

Experience Summary

Current Role
In her current role at Authentic Brands Group, Maggie oversees all aspects of the Lucky Brand lifestyle portfolio, including product development, marketing, and omnichannel operations. She collaborates closely with cross-functional teams to enhance brand positioning, optimize inventory management, and implement data-driven strategies that resonate with the brand's target consumer base. Under her leadership, Lucky Brand has strengthened its market share and expanded its customer loyalty programs, contributing to the brand's overall profitability.

Career Progression
Prior to her current position, Maggie served as the Director of Lifestyle for Lucky Brand and the Director of Brand for Nautica International at Authentic Brands Group. She also held various brand management and sales roles at renowned fashion companies such as VF Corporation, Gucci, and Ralph Lauren, where she demonstrated her ability to drive international expansion, enhance brand visibility, and achieve revenue growth. Maggie's diverse industry experience and proven track record of successful brand transformations have positioned her as a respected leader in the fashion and retail sector.

Academic Background
Maggie holds a Bachelor of Business Administration degree from the University of Michigan, where she specialized in Marketing and International Business. She continues to stay abreast of industry trends and best practices through ongoing professional development programs.

Areas of Expertise

• Omnichannel brand strategy and execution

• Product portfolio and merchandising optimization

• Consumer insights-driven marketing and customer engagement

• Cross-functional team leadership and collaboration

• International expansion and market entry

• Data-driven decision making and performance analysis

Professional Impact
During her tenure at Authentic Brands Group, Maggie has been instrumental in revitalizing the Lucky Brand's lifestyle offerings, resulting in a 12% increase in same-store sales and a 15% improvement in customer satisfaction scores. She has also spearheaded the brand's successful expansion into the Canadian market, establishing a strong brand presence and driving a 20% year-over-year growth in market share.

Conclusion
With her extensive industry expertise, strategic thinking, and collaborative leadership style, Maggie Bolton is poised to continue driving the success of the Lucky Brand and solidifying its position as a leading lifestyle brand in North America. Her commitment to innovation, consumer-centric approach, and proven track record of delivering measurable results make her a valuable asset to the Authentic Brands Group team.