Maggie Dryden

Professional Summary

Professional Overview
Maggie Dryden is a seasoned marketing executive with extensive experience leading global marketing strategies for leading technology companies. As the Vice President and Global Head of Marketing at Impact Analytics, she leverages her expertise in digital marketing, brand development, and demand generation to drive impactful results for the organization.

Experience Summary

Current Role
In her current role as Vice President and Global Head of Marketing at Impact Analytics, Maggie is responsible for developing and implementing the company's integrated marketing strategy. She oversees a team of marketing professionals focused on elevating the brand, generating qualified leads, and supporting the overall business growth objectives. Under her leadership, Impact Analytics has seen a significant increase in website traffic, social media engagement, and pipeline development.

Career Progression
Prior to her current role, Maggie served as the Vice President and Global Head of Marketing at Mojix, where she successfully led the rebranding and digital transformation efforts, resulting in a 25% increase in lead generation. Before that, she held the position of Vice President and Chief Marketing Officer at Triax Technologies, where she spearheaded the company's go-to-market strategy and drove a 30% year-over-year growth in revenue.

Maggie's earlier career experience includes roles as Senior Director of Global Digital Marketing and Marketing Director of Global Digital & Acquisition at E2open, where she developed and executed comprehensive digital marketing campaigns that contributed to the company's market share expansion. She also held a Senior Marketing Programs Manager position at Manhattan Associates, where she was instrumental in launching several successful product marketing initiatives.

Academic Background
Maggie holds a Bachelor of Science degree in Marketing from the University of Georgia, where she graduated with honors and was recognized for her leadership and academic achievements.

Areas of Expertise

• Strategic marketing planning and execution

• Digital marketing and demand generation

• Brand development and positioning

• Global marketing operations and team management

• Data-driven decision making and analytics

Professional Impact
Throughout her career, Maggie has been recognized for her ability to drive measurable results and create impactful marketing programs. Her work has been instrumental in supporting the growth and market expansion of the companies she has served. Maggie is a respected thought leader in the technology industry and is actively involved in professional associations, sharing her insights and best practices with her peers.

Conclusion
Maggie Dryden is a dynamic marketing executive with a proven track record of success in leading global marketing strategies for high-growth technology companies. Her comprehensive expertise, innovative mindset, and track record of delivering measurable results make her a valuable asset to the organizations she serves.