Maggie Familetti

Senior Director of Social Media
New York, New York, United States

Professional Overview

Maggie Familetti is an accomplished digital marketing and social media strategist with over 7 years of experience driving impactful online campaigns for global brands. As the Senior Director of Social Media at Global Citizen, she leverages her proven expertise in social media management, content creation, and digital campaign execution to amplify the organization's mission of ending extreme poverty.

Experience Summary

Current Role

As the Senior Director of Social Media at Global Citizen, Maggie is responsible for developing and implementing the organization's comprehensive social media strategy across multiple platforms. She leads a team of social media specialists to create engaging, purpose-driven content that inspires and mobilizes Global Citizen's vast online community of over 10 million followers. Under her leadership, the organization's social media channels have experienced a 25% year-over-year growth in audience and engagement, contributing to the successful execution of high-profile campaigns and events.

Career Progression

Prior to joining Global Citizen, Maggie held several digital marketing and account management roles at leading public relations agencies, including Allison Worldwide and Weber Shandwick. In these positions, she honed her skills in client relations, campaign strategy, and digital analytics, working with a diverse portfolio of clients across the technology, consumer, and nonprofit sectors. Maggie's demonstrated ability to drive measurable results and her passion for social impact have been instrumental in advancing her career trajectory.

Academic Background

Maggie holds a Bachelor of Arts degree in Communication and Media Studies from Fordham University, where she graduated cum laude and was recognized for her academic excellence and leadership within the university's marketing and athletics departments.

Areas of Expertise

• Social media strategy and management

• Content creation and curation

• Digital campaign planning and execution

• Audience engagement and community building

• Data analysis and performance reporting

• Client relations and stakeholder management

• Cross-functional team leadership and collaboration

Professional Impact

Throughout her career, Maggie has played a key role in the successful launch and execution of several high-profile digital campaigns, including Global Citizen's "Global Citizen Live" event, which garnered over 1.1 billion views and secured $1.1 billion in commitments to help end extreme poverty. Her innovative approach to social media and her ability to create compelling, purpose-driven content have earned her recognition as a rising leader in the field of digital marketing and communications.

Conclusion

With her passion for social impact, deep expertise in digital strategy, and proven track record of driving measurable results, Maggie Familetti is poised to continue making a significant contribution to the mission and success of Global Citizen and other purpose-driven organizations. Her versatile skillset and collaborative leadership style make her a valuable asset in the evolving landscape of digital marketing and communications.