Professional Overview
Mags Fernandes is a seasoned Sales Director with over 25 years of experience in the technology distribution industry. As the current Sales Director at Ballicom, she is responsible for leading and managing the company's sales strategy, driving revenue growth, and fostering strong customer relationships. Mags is recognized for her deep industry expertise, strategic vision, and ability to build high-performing sales teams.
Experience Summary
Current Role
Mags Fernandes has served as the Sales Director at Ballicom since June 2023. In this role, she is responsible for developing and executing the company's sales strategy, managing a team of regional sales managers and account executives, and ensuring the achievement of revenue targets. Mags has been instrumental in streamlining sales processes, implementing data-driven decision-making, and fostering a collaborative sales culture that has led to notable client acquisitions and increased market share.
Career Progression
Prior to her current role, Mags held various positions at Ingram Micro, a leading technology distributor. She started as an Internal Account Manager in 1995 and progressed to the role of National Account Manager, where she successfully managed relationships with key enterprise clients and consistently exceeded sales goals. Mags' ability to identify and capitalize on market opportunities, as well as her strong negotiation skills, contributed to her steady career advancement within the organization.
Academic Background
Mags holds a Bachelor of Science degree in Business Administration from the University of Manchester, where she graduated with honors. Her educational background has provided a strong foundation for her strategic and analytical approach to sales and business management.
Areas of Expertise
- Technology distribution industry knowledge
- Strategic sales planning and execution
- Account management and client relationship building
- Sales team leadership and performance management
- Data analysis and decision-making
- Cross-functional collaboration and stakeholder management
Professional Impact
Throughout her career, Mags has been recognized for her ability to drive sustainable revenue growth and foster long-term client relationships. At Ingram Micro, she consistently exceeded annual sales targets by 15-20% and was instrumental in securing several high-profile enterprise accounts. Mags' leadership and innovative sales strategies have positioned her as a respected industry expert, and she has been invited to speak at various industry conferences and events.
Conclusion
With her wealth of experience, strategic mindset, and proven track record of success, Mags Fernandes is well-positioned to contribute to Ballicom's continued growth and market leadership as their Sales Director. Her dedication to excellence, combined with her ability to develop and empower high-performing sales teams, make her a valuable asset to the organization.
