Mahasin Daoud

Sr. Manager, Sales Enablement

Professional Overview
Mahasin Daoud is an accomplished sales enablement professional with extensive experience driving sales performance and effectiveness at leading medical technology companies. As the Sr. Manager of Sales Enablement at Hologic, Inc., she leverages her deep industry knowledge and strategic mindset to develop and implement comprehensive sales training and support programs that equip sales teams with the tools and skills needed to excel in a highly competitive market.

Experience Summary

Current Role
In her current role as Sr. Manager of Sales Enablement at Hologic, Inc., Mahasin is responsible for leading the design, development, and delivery of sales enablement initiatives that support the company's strategic sales objectives. She works closely with cross-functional stakeholders to identify training gaps, create customized learning solutions, and measure the impact of enablement efforts on sales productivity and revenue growth. Mahasin's strong leadership and collaborative approach have been instrumental in driving sales team performance and contributing to Hologic's overall business success.

Career Progression
Mahasin's career in sales enablement and operations spans over a decade, during which she has held progressive roles with increasing responsibilities. Prior to her current position, she served as a Manager of Sales Enablement at Hologic, where she played a pivotal role in streamlining the company's sales training and content management processes. Earlier in her career, Mahasin held sales operations and analyst roles at CareFusion, Omnitracs, ResMed, and Alere, Inc., where she honed her expertise in data analysis, performance tracking, and process optimization.

Academic Background
Mahasin holds a Bachelor of Science degree in Business Administration from the University of California, San Diego, with a concentration in Information Systems. Her academic achievements and technical proficiency have been instrumental in her ability to leverage data-driven insights to drive sales enablement initiatives.

Areas of Expertise

• Sales enablement strategy and program development

• Sales training and onboarding

• Sales process optimization

• Data analysis and performance management

• Cross-functional collaboration and stakeholder management

• Talent development and coaching

Professional Impact
During her tenure at Hologic, Mahasin has spearheaded the implementation of a comprehensive sales enablement platform that has resulted in a 15% increase in sales team productivity and a 12% improvement in quota attainment. She has also led the development of a sales playbook that has been instrumental in accelerating the onboarding and ramp-up of new sales representatives, contributing to a 20% reduction in time-to-productivity.

Conclusion
Mahasin Daoud is a seasoned sales enablement professional with a proven track record of driving sales performance and organizational effectiveness. Her strategic mindset, data-driven approach, and strong leadership skills have positioned her as a valuable asset to Hologic, Inc., where she continues to make significant contributions to the company's sales success.