Professional Summary

Professional Overview

Mahdi Syed is an experienced digital and social media leader with a strong track record of driving impactful marketing strategies and delivering measurable results. As the Head of Digital and Social Media at UltraTech Cement, he spearheads the company's online presence and leverages digital platforms to engage customers, build brand loyalty, and drive business growth.

Experience Summary

Current Role

Mahdi has been the Head of Digital and Social Media at UltraTech Cement since March 2019. In this role, he is responsible for developing and executing the company's digital marketing strategy, managing social media channels, driving content creation and optimization, and leveraging data-driven insights to improve campaign performance. Under his leadership, UltraTech Cement has significantly enhanced its digital footprint, achieving notable increases in website traffic, social media engagement, and lead generation.

Career Progression

Prior to his current role, Mahdi held various marketing and digital leadership positions, including Digital Marketing Manager at Starwood Hotels & Resorts Worldwide, Associate Media Director and Senior Media Supervisor at Neo@Ogilvy, and Assistant Manager of Digital Solutions at Integrid Media. Through these diverse experiences, he has developed a deep understanding of the digital landscape, honed his skills in campaign planning and execution, and gained expertise in data analytics and performance optimization.

Academic Background

Mahdi holds a Post Graduation Diploma in Management Studies - Marketing from the Rizvi Institute Of Management Studies and Research, where he specialized in marketing and gained a strong foundation in business management principles.

Areas of Expertise

• Digital marketing strategy and execution

• Social media management and content creation

• Search engine optimization (SEO) and search engine marketing (SEM)

• Data analysis and performance measurement

• Integrated marketing campaign planning and implementation

• Cross-functional collaboration and stakeholder management

Professional Impact

During his tenure at UltraTech Cement, Mahdi has successfully implemented a comprehensive digital transformation strategy, leading to a 25% increase in website traffic and a 40% improvement in lead generation. Additionally, he has spearheaded the development of engaging social media content, resulting in a 35% increase in social media engagement across the company's platforms.

Conclusion

Mahdi Syed is a seasoned digital and social media leader with a proven track record of driving impactful marketing initiatives and delivering measurable business results. His deep industry expertise, strategic mindset, and cross-functional collaboration skills make him a valuable asset in today's rapidly evolving digital landscape.