Maheen Mohamed
Owner/General Manager, United Arab Emirates
Professional Overview
Maheen Mohamed is an accomplished hospitality and tourism professional with over three decades of experience in the Middle East. As the Owner and General Manager of Laurus MICE Management, she leverages her extensive industry expertise to deliver exceptional event planning, destination management, and travel solutions for corporate clients across the region.
Experience Summary
Current Role
As the Owner and General Manager of Laurus MICE Management (formerly Laurus Travel Solutions), Maheen oversees all aspects of the company's operations, including business development, client relationship management, and strategic planning. Under her leadership, Laurus has established a strong reputation for providing innovative and customized event experiences that cater to the unique needs of multinational organizations.
Maheen's keen eye for detail, coupled with her deep understanding of the local market, enables her to consistently exceed client expectations and drive measurable business results. She has played a pivotal role in expanding Laurus' service offerings and growing the company's client base, contributing to its sustained success in the highly competitive MICE (Meetings, Incentives, Conferences, and Exhibitions) industry.
Career Progression
Prior to joining Laurus, Maheen held several senior-level positions within the travel and tourism sector. As the General Manager at Nasser Air Travel (NASA) - Xperienz Holidays, she was instrumental in developing the company's MICE division and driving its expansion into new markets. Her previous roles also include serving as the Regional Manager for Leisure and MICE at ITL World, as well as the General Manager at Laurus Concepts JLT.
Maheen's extensive career in the industry began at Emirates Airline Group, where she spent over two decades as the Manager for Groups, Incentives, and Promotions. In this role, she honed her skills in event management, destination planning, and client relationship building, laying the foundation for her future success.
Academic Background
Maheen holds a Bachelor's degree in Business Administration, with a focus on Hospitality Management. Her academic background, combined with her vast professional experience, has equipped her with a unique blend of strategic and operational expertise that has been pivotal to her career progression and the success of the organizations she has led.
Areas of Expertise
- Destination management and event planning
- MICE (Meetings, Incentives, Conferences, and Exhibitions) services
- Corporate travel solutions and logistics
- Client relationship management and business development
- Strategic planning and operational excellence
Professional Impact
Under Maheen's leadership, Laurus MICE Management has solidified its position as a leading provider of comprehensive MICE solutions in the United Arab Emirates. Her ability to curate and deliver exceptional event experiences has earned the company numerous industry accolades and a steadily growing client base of multinational corporations.
Maheen's commitment to innovation and client-centric service has been instrumental in driving Laurus' consistent year-over-year growth, positioning the company as a trusted partner for organizations seeking to maximize the impact and efficiency of their events and business travel initiatives.
Conclusion
With her extensive industry knowledge, strategic vision, and unwavering dedication to client satisfaction, Maheen Mohamed has established herself as a respected leader in the hospitality and tourism sector of the Middle East. As the Owner and General Manager of Laurus MICE Management, she continues to shape the future of the MICE industry, delivering unparalleled event experiences that drive tangible business outcomes for her clients.
