Professional Summary
Professional Overview
Maheen Mohamed is the Owner and General Manager of Laurus MICE Management, a leading event management and travel solutions provider in the United Arab Emirates. With over 30 years of industry experience, she has established herself as a respected leader in the MICE (Meetings, Incentives, Conferences, and Exhibitions) and leisure travel sectors.
Experience Summary
Current Role
As the Owner and General Manager of Laurus MICE Management, Maheen is responsible for the overall strategic direction and operational management of the company. Under her leadership, the organization has grown to become a trusted partner for multinational corporations, government entities, and event organizers, delivering tailored solutions that exceed client expectations.
Career Progression
Maheen's career in the travel and tourism industry spans three decades. Prior to her current role, she served as the General Manager at Nasser Air Travel (NASA) - Xperienz Holidays, where she was instrumental in expanding the company's MICE and leisure travel portfolios. She also held positions as the Regional Manager for Leisure & MICE at ITL World and the General Manager at Laurus Concepts JLT, further strengthening her expertise in the industry.
Maheen's early career includes a long-standing tenure at Emirates Airline Group, where she managed the Groups, Incentives, and Promotions division, showcasing her ability to deliver exceptional customer experiences and develop strategic partnerships.
Academic Background
Maheen holds a Bachelor's degree in Business Administration, with a specialization in Tourism and Hospitality Management. Her academic background has provided a strong foundation for her successful career in the travel and events industry.
Areas of Expertise
Maheen's areas of expertise include:
- MICE Event Management
- Leisure Travel Solutions
- Strategic Business Planning and Execution
- Client Relationship Management
- Team Leadership and Talent Development
- Digital Transformation and Innovative Solutions
Professional Impact
Under Maheen's leadership, Laurus MICE Management has become a trusted partner for numerous global enterprises, delivering exceptional event experiences and tailored travel solutions. Her contributions to the industry have been recognized through various industry awards and accolades, solidifying her reputation as a visionary leader in the MICE and leisure travel sectors.
Conclusion
Maheen's extensive experience, deep industry knowledge, and commitment to excellence have positioned her as a trailblazer in the travel and events industry. As the Owner and General Manager of Laurus MICE Management, she continues to drive innovation, foster collaborative partnerships, and deliver exceptional value to her clients.
