Professional Summary
Professional Overview
Mahesha Gunathilake is a seasoned e-commerce and digital marketing expert with over a decade of experience driving successful online strategies for leading fashion and retail brands. As the Director of E-commerce and Digital Marketing at LYSSÉ NEW YORK, he is responsible for overseeing the company's e-commerce operations, digital marketing initiatives, and omnichannel customer experience.
Experience Summary
Current Role
In his current role as the Director of E-commerce and Digital Marketing at LYSSÉ NEW YORK, Mahesha is responsible for developing and executing comprehensive e-commerce and digital marketing strategies to drive revenue growth, enhance brand visibility, and deliver exceptional customer experiences. He oversees the end-to-end e-commerce operations, including website management, digital marketing campaigns, search engine optimization, social media marketing, and data analytics. Under his leadership, LYSSÉ NEW YORK has seen a significant increase in online sales and customer engagement.
Career Progression
Prior to his current role, Mahesha held senior positions in e-commerce and digital marketing at FURLA, Marc Jacobs, and FULLBEAUTY Brands, where he honed his expertise in areas such as e-commerce operations, digital merchandising, and omnichannel strategy. He also has entrepreneurial experience as the founder and operations manager of Elixir Marketplace, an e-commerce platform specializing in sustainable fashion and home goods.
Academic Background
Mahesha holds a Master's degree in Fashion, Management, and Retail from LIM College, as well as a Bachelor of Science in Business Administration from SUNY Geneseo. He also completed a program in Psychology from the London Business School, further enhancing his understanding of consumer behavior and digital marketing.
Areas of Expertise
- E-commerce strategy and operations
- Digital marketing and campaign management
- Search engine optimization (SEO) and search engine marketing (SEM)
- Social media marketing and influencer outreach
- Data analytics and performance monitoring
- Omnichannel customer experience optimization
- Fashion and retail industry expertise
Professional Impact
Throughout his career, Mahesha has demonstrated a track record of driving measurable results for the brands he has worked with. At FURLA, he implemented a successful e-commerce platform optimization strategy that led to a 25% increase in online sales. At Marc Jacobs, he spearheaded the development of a robust digital merchandising workflow, improving product presentation and conversion rates. As the founder of Elixir Marketplace, Mahesha built a thriving e-commerce platform that showcased sustainable fashion and home goods, contributing to the growing awareness and adoption of eco-friendly consumer choices.
Conclusion
Mahesha Gunathilake is a versatile and accomplished e-commerce and digital marketing leader with a proven ability to develop and execute successful online strategies for fashion and retail brands. His extensive industry experience, coupled with his strong academic background and entrepreneurial mindset, make him a valuable asset in driving digital transformation and delivering exceptional customer experiences in the ever-evolving e-commerce landscape.
