Mahesha Silva
Director of Ecommerce & Digital Marketing
Mahesha Silva is an accomplished ecommerce and digital marketing leader with over 7 years of experience driving strategic growth and operational excellence for top-tier retail brands. As the Director of Ecommerce & Digital Marketing at LYSSÉ NEW YORK, Mahesha oversees the company's online sales channels, digital marketing initiatives, and cross-functional digital transformation efforts.
Professional Overview
Mahesha is a seasoned expert in ecommerce operations, digital strategy, and omnichannel retail management. She excels at leveraging data-driven insights to optimize online customer experiences, boost sales and profitability, and strengthen brand positioning in competitive markets.
Current Role
As the Director of Ecommerce & Digital Marketing at LYSSÉ NEW YORK, Mahesha is responsible for leading the company's ecommerce and digital marketing functions. In this role, she oversees all aspects of the brand's online sales operations, including website management, customer experience optimization, inventory management, and order fulfillment. Mahesha also develops and executes comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across web, social, and email channels.
Career Progression
Prior to her current role, Mahesha served as the Senior Manager of E-commerce at FURLA, where she successfully led the implementation of a new ecommerce platform and grew online sales by 22% year-over-year. Earlier in her career, she held ecommerce and digital operations positions at Marc Jacobs and FULLBEAUTY Brands, where she gained valuable experience in cross-functional project management, inventory and merchandising optimization, and digital customer engagement.
Academic Background
Mahesha holds a Bachelor of Science in Business Administration from the University of Florida, with a concentration in Marketing and a minor in Information Systems.
Areas of Expertise
- Ecommerce strategy and operations management
- Digital marketing and omnichannel campaign optimization
- Data-driven decision making and performance analytics
- Cross-functional collaboration and project management
- Retail industry knowledge and customer-centric approach
Professional Impact
During her tenure at FURLA, Mahesha spearheaded the implementation of a new ecommerce platform that enhanced the brand's online customer experience and resulted in a 22% increase in online sales. Additionally, she led the development and execution of innovative digital marketing campaigns that drove a 35% growth in email subscriber base and a 28% increase in social media engagement.
Conclusion
Mahesha Silva is a seasoned ecommerce and digital marketing leader with a proven track record of driving strategic growth and operational excellence for leading retail brands. In her current role at LYSSÉ NEW YORK, she is poised to leverage her industry expertise and data-driven approach to further enhance the company's online presence, customer experience, and overall digital transformation.
