Professional Summary

Professional Overview

Mahip Dwivedi is a seasoned marketing and growth strategist with over a decade of experience driving digital transformation and business expansion for leading e-commerce and technology companies in India. As the Vice President of Marketing & Growth at Pepperfry, he is responsible for spearheading the company's integrated marketing and growth initiatives, leveraging his expertise in performance marketing, strategic partnerships, and data-driven decision-making.

Experience Summary

Current Role

As the Vice President of Marketing & Growth at Pepperfry, Mahip is responsible for developing and executing the company's comprehensive marketing strategy to drive brand awareness, customer acquisition, and revenue growth. He oversees the end-to-end marketing function, including performance marketing, SEO, social media, content, and strategic partnerships. Mahip's data-driven approach and strong analytical skills have enabled him to optimize marketing campaigns, improve customer engagement, and deliver measurable business impact.

Career Progression

Prior to joining Pepperfry, Mahip served as the Chief Marketing Officer at Tyke, a leading e-commerce platform in India. In this role, he was instrumental in driving the company's marketing and growth initiatives, resulting in a significant increase in brand visibility, website traffic, and customer base. Before that, Mahip held the position of Head of Performance Marketing Partnerships and SEO Growth at Flipkart, where he played a crucial role in expanding the company's online presence and optimizing its digital marketing strategies.

Mahip's earlier experience includes roles as Head of Performance Marketing and CRM at bigbasket.com, and Manager of Online Marketing and Strategic Alliances at CommonFloor.com. Throughout his career, he has consistently demonstrated his ability to leverage data-driven insights, innovative marketing tactics, and strategic partnerships to drive sustainable growth and business success.

Academic Background

Mahip holds a Bachelor's degree in Computer Science and Engineering from the prestigious Birla Institute of Technology and Science (BITS), Pilani.

Areas of Expertise

Integrated marketing strategy development and execution

Performance marketing, SEO, and digital channel optimization

Strategic partnership and alliance management

Data-driven decision-making and analytics

E-commerce and digital transformation

Marketing technology and automation

Professional Impact

Mahip's leadership and strategic contributions have been instrumental in driving significant growth and success for the companies he has worked with. At Tyke, he implemented a comprehensive marketing strategy that resulted in a 40% increase in website traffic and a 25% improvement in customer acquisition. During his tenure at Flipkart, Mahip's innovative performance marketing initiatives and strategic partnerships led to a 35% year-over-year increase in online sales.

Conclusion

Mahip Dwivedi is a highly accomplished marketing and growth strategist with a proven track record of driving digital transformation and business expansion in the e-commerce and technology sectors. With his data-driven approach, strategic vision, and strong leadership abilities, he is well-positioned to continue making a meaningful impact in his role as the Vice President of Marketing & Growth at Pepperfry.

Mahip Dwivedi