Maija Benincasa
VP of Marketing, Califia Farms
Los Angeles, California, United States
Professional Overview
Maija Benincasa is an accomplished marketing executive with extensive experience in the food and beverage industry. As the VP of Marketing at Califia Farms, she is responsible for leading the company's brand strategy, marketing campaigns, and product innovation efforts. Maija's expertise spans brand management, consumer insights, and driving measurable growth for disruptive brands.
Experience Summary
Current Role
Maija currently serves as the VP of Marketing at Califia Farms, a leading plant-based food and beverage company. In this role, she is responsible for developing and executing the company's integrated marketing strategy, including brand positioning, digital marketing, and consumer engagement initiatives. Under her leadership, Califia Farms has strengthened its brand presence, introduced successful new product lines, and achieved significant sales growth.
Career Progression
Prior to her current role, Maija held various marketing leadership positions at prominent food and beverage brands. As the Senior Director of Brand Marketing at Califia Farms, she spearheaded the company's brand transformation and expansion into new product categories. As the Vice President of Marketing at Sugarfina USA LLC, she drove the brand's international expansion and e-commerce growth. Maija also has experience as a marketing and innovation consultant, working with clients to develop strategic marketing solutions.
Academic Background
Maija holds a Master of Business Administration (MBA) degree from the University of Southern California, where she specialized in marketing and entrepreneurship. She also earned a Bachelor of Arts degree in Business Administration from the University of California, Los Angeles.
Areas of Expertise
- Brand strategy and positioning
- Integrated marketing campaign development
- Consumer insights and market research
- Digital marketing and e-commerce optimization
- New product innovation and launch
Professional Impact
During her tenure at Califia Farms, Maija has played a pivotal role in strengthening the brand's market position and driving significant growth. She has led the successful launch of several new product lines, including Califia's plant-based milk and yogurt alternatives, which have been met with critical acclaim and strong consumer demand. Maija's strategic approach and data-driven decision making have contributed to Califia Farms' recognition as a leading innovator in the plant-based food and beverage industry.
Conclusion
Maija Benincasa is a seasoned marketing executive with a proven track record of driving growth and innovation for disruptive brands in the food and beverage industry. Her expertise in brand strategy, digital marketing, and consumer insights, combined with her ability to lead cross-functional teams, position her as a valuable asset to Califia Farms as the company continues to expand its market presence and product portfolio.
