Professional Summary
Professional Overview
Maila Silva is a seasoned Digital Analytics and Conversion Rate Optimization (CRO) professional with a strong track record of driving digital transformation and ecommerce success across multiple industries. As the Sr Manager of Digital Analytics and CRO at Reef, she leverages her expertise in data-driven decision making, website optimization, and customer-centric strategies to help the organization achieve its digital growth objectives.
Experience Summary
Current Role
In her current role at Reef, Maila is responsible for leading the company's digital analytics and CRO initiatives. She oversees the implementation and optimization of web analytics platforms, the design and execution of A/B testing and personalization campaigns, and the translation of data-driven insights into actionable strategies that enhance the online customer experience and drive increased revenue.
Career Progression
Maila's career trajectory has been marked by progressive leadership roles in the ecommerce and digital marketing domain. Prior to her current position, she served as the Ecommerce Manager at Boardriders, where she spearheaded the digital transformation of the company's online presence and oversaw the strategic direction of its ecommerce operations. She also held various roles at Boardriders, including Senior Ecommerce Digital Content and Merchandiser for the DC Shoes Americas division and Ecommerce Digital Content and Merchandising Associate for the DC Shoes US market.
Earlier in her career, Maila gained valuable experience as a Digital Marketing, SEO, and Ecommerce Consultant, as well as a Digital Marketing and Ecommerce Analyst at The Berrics. She has also held positions in digital merchandising and ecommerce management at Lacoste and Maze, further solidifying her expertise in these domains.
Academic Background
Maila is currently pursuing an MBA degree from USP/Esalq, where she is honing her strategic and leadership skills. She also holds a Certificate in Advanced SQL from Hashtag Treinamentos and a Digital Marketing certification from General Assembly. Additionally, Maila has completed coursework in Computer Science at Santa Monica College and holds a degree from the Universitat de Barcelona.
Areas of Expertise
- Digital Analytics and Reporting
- Conversion Rate Optimization (CRO)
- A/B Testing and Personalization
- Ecommerce Strategy and Implementation
- Digital Marketing and Search Engine Optimization (SEO)
- Customer-centric Approach to Digital Transformation
- Cross-functional Collaboration and Team Leadership
Professional Impact
Throughout her career, Maila has demonstrated a proven ability to drive measurable results for the organizations she has served. Her contributions include:
- Spearheading the implementation of a robust web analytics platform at Reef, enabling data-driven decision making and optimization of the company's digital channels
- Designing and executing successful A/B testing and personalization campaigns that have increased conversion rates and revenue for Boardriders' ecommerce operations
- Developing and executing digital marketing strategies that have led to significant improvements in organic search visibility and customer acquisition for Maze and The Berrics
Conclusion
Maila Silva is a versatile digital analytics and CRO professional with a strong track record of delivering innovative solutions and driving tangible business impact. Her deep industry knowledge, technical expertise, and customer-centric approach make her a valuable asset in driving the digital transformation and ecommerce success of Reef and other organizations.
