Personal and Professional Identity
Name: Maitha Taher
Current Role: Head of Online Care
Company: Virgin Mobile UAE
Location: Dubai, United Arab Emirates
LinkedIn Profile: [https://ae.linkedin.com/in/maitha-taher-080a40150](https://ae.linkedin.com/in/maitha-taher-080a40150)
Followers on LinkedIn: 758+
Current Role and Responsibilities
Maitha Taher has served as Head of Online Care at Virgin Mobile UAE since May 2021. In this capacity, she oversees all digital customer service channels, aiming to continuously evolve online service offerings to provide customers with an “all-around amazing mobile experience”. This role aligns closely with Virgin Mobile UAE’s focus on delivering customer-centric, innovative, and digitally enhanced services. Her leadership involves driving the digital transformation of customer care, integrating new tools and experiential retail technologies to better engage Virgin Mobile’s customer base.
Virgin Mobile UAE Corporate Context
- Virgin Mobile UAE is a telecommunications company headquartered in Dubai, with reported revenues of approximately $76.3 million and around 336 employees.
- The company has received notable recognitions, including the "Leading Customer Centric Organisation MENA 2023" and a Silver Award for Best Digital Transformation to Enhance Customer Experience (Customer Happiness Awards).
- Virgin Mobile UAE’s leadership in digital innovation is part of a broader corporate strategy focused on simplicity, value, flexibility, and delivering an extraordinary customer experience.
Previous Experience
- Emirates Group (May 2017 – May 2021)
- Held the position of Customer Experience & Learning and Development Manager for 4 years and 1 month in Dubai.
- Prior to that, she served as Service Audit Manager (Apr 2014 – May 2017) focusing on quality assurance and service excellence over 3+ years.
- dnata Travel (Mar 2012 – Apr 2014)
- Served as Commercial Support Manager for 2 years and 2 months, coordinating support services likely related to commercial operations and client service within the travel subsidiary of Emirates Group.
Her multi-year tenure in customer experience and service audit at Emirates Group positions her as a seasoned professional with deep expertise in customer journey improvement and operational excellence in high-service industries.
Education
- Higher Colleges of Technology, UAE
- Bachelor’s degree in Marketing/Marketing Management (2007 – 2011).
This formal education in marketing supports her professional focus on customer engagement and service care enhancement.
Professional Recognition and Community Engagement
- Maitha Taher is recognized within the UAE professional community and featured among leaders in various forums, including the Global Power Leader 2024 list by White Page International.
- Virgin Mobile UAE’s leadership team, including Maitha, actively participates in public events and industry forums such as the Customer Happiness Summit and Awards.
- She demonstrates commitment to sustainability and social initiatives, as reflected in Virgin Mobile UAE’s ongoing efforts in grassroots sports investments and sustainability programs.
Notable Activities and Public Statements
- In internal and external communications, Maitha emphasizes the evolution of digital customer care, focusing on speed, innovation, and the enhancement of the Virgin Mobile brand experience through technology and customer-centric strategies.
- Under her leadership, Virgin Mobile UAE plans to introduce immersive retail experiences blending physical and digital touchpoints to improve customer engagement.
- She actively supports initiatives aligned with continuous improvement of customer journeys, innovation, and sustainability, consistent with the company’s vision to deliver “a Life More Virgin.”
Social Presence and Influence
- Maitha maintains a professional LinkedIn profile showcasing her career trajectory and thought leadership in customer online care.
- She is active in following and engaging with technology and industry trends, signaling an interest in innovation within digital service delivery.
- Her professional network exceeds 500 connections, and she commands a substantial follower base of over 750 professionals, emphasizing her influence in customer experience and digital care domains within UAE telecom and related sectors.
Actions and Sales-Related Insights
- Maitha’s role at Virgin Mobile UAE places her at the intersection of customer experience innovation and digital service strategy, making her a key decision-maker regarding online care platforms and digital customer engagement tools.
- Given Virgin Mobile UAE’s ongoing digital transformation and recognition in customer-centric innovation, initiatives offering technology solutions to enhance digital care, speed of service, or omnichannel customer management would align with her priorities.
- Her previous background in Emirates Group's learning and development and service audit indicates a focus on operational excellence and staff training, suggesting value in solutions that support employee effectiveness in digital service roles.
- Engagement respecting Virgin Mobile UAE's brand values of simplicity, flexibility, and extraordinary experience, supported by robust data analytics and customer insights, would be well received within her scope of work.
This report consolidates publicly available information into a comprehensive overview of Maitha Taher's professional profile within Virgin Mobile UAE, underscoring her role in leading digital customer care and her alignment with the company’s innovative and customer-focused ambitions.
