Maja Rota

Product Marketing Manager

Professional Overview
Maja Rota is a seasoned marketing professional with over 7 years of diverse experience in the tech industry. As a Product Marketing Manager at Infobip, she is responsible for developing and executing comprehensive marketing strategies to drive product adoption, increase brand awareness, and enhance customer engagement.

Experience Summary

Current Role
Maja currently serves as a Product Marketing Manager at Infobip, a leading cloud communications platform. In this role, she works closely with the product development team to align marketing initiatives with the company's strategic objectives. Maja's key responsibilities include market research, competitor analysis, content creation, and campaign management to effectively position Infobip's products and services in the competitive global market.

Career Progression
Prior to her current role, Maja held various marketing positions, steadily advancing her career in the industry. She served as a Marketing Manager at Agilno, where she spearheaded digital marketing strategies and drove successful campaigns. Before that, she worked as a Digital Marketing Specialist at Agilno, honing her skills in content creation, social media management, and digital advertising.

Maja's earlier experience includes roles as a Digital Marketing Manager at Include, a Content Manager at Connecto Transfers, and a Social Media Specialist at Connecto Transfers. She also gained valuable experience in customer service and communications as a Team Leader and Customer Service Associate at H1 TELEKOM.

Academic Background
Maja holds a Bachelor's degree in Marketing from the University of Zagreb, Croatia, where she graduated with distinction.

Areas of Expertise

• Product marketing and go-to-market strategy development

• Digital marketing, including SEO, content creation, and social media management

• Market research and competitor analysis

• Campaign management and performance tracking

• Effective cross-functional collaboration with product, sales, and customer success teams

Professional Impact
During her tenure at Infobip, Maja has successfully launched several product campaigns that have resulted in a 25% increase in customer acquisition and a 20% improvement in customer retention rates. She has also played a pivotal role in revamping the company's content strategy, leading to a 35% increase in website traffic and a 45% boost in lead generation.

Conclusion
With a proven track record of driving impactful marketing initiatives and a deep understanding of the tech industry, Maja Rota is a valuable asset to the Infobip team. Her strategic mindset, analytical skills, and ability to execute innovative marketing strategies make her a highly sought-after product marketing professional.