Majda Robic

Professional Overview

Majda Robic is a seasoned leader in the herbalism and botanical industries, currently serving as the CEO of EU Elixinol and the President of the Herbalists Association of Pomurje. With her extensive expertise in project management, international collaboration, and strategic business development, Robic has established herself as a driving force within the herbal and nutraceutical sectors.

Experience Summary

Current Roles

CEO, EU Elixinol (2020 - Present)

• Oversees the strategic direction and operations of EU Elixinol, a leading manufacturer and distributor of high-quality herbal products in the European market

• Responsible for expanding the company's product portfolio, strengthening its market presence, and ensuring compliance with EU regulations

• Collaborates with industry partners and regulatory bodies to advocate for the responsible and sustainable use of botanical ingredients

President, Herbalists Association of Pomurje (2012 - Present)

• Leads a professional association with over 2,900 members, promoting the interests of herbalists and educating the public on the benefits of plant-based remedies

• Spearheads research initiatives, organizes educational events, and fosters international partnerships to advance the herbalism field

Career Progression

Owner & Director, Panonia-zavod (2011 - 2024)

• Founded and managed a successful consultancy firm specializing in project management and international development initiatives

• Executed complex projects for clients in the public and private sectors, leveraging her expertise in cross-cultural collaboration and sustainable business practices

International Project Manager, Biotechnical School Rakičan (2009 - 2012)

• Designed and implemented international projects focused on agricultural and environmental sustainability

• Facilitated knowledge exchange and capacity-building programs between Slovenia and partner organizations across Europe

Academic Background

• Master's Degree in International Business, University of Ljubljana

• Bachelor's Degree in Sustainable Agriculture, University of Maribor

Areas of Expertise

• Herbal and botanical product development and commercialization

• Regulatory compliance and industry standards

• Strategic planning and organizational leadership

• International project management and cross-cultural collaboration

• Sustainable business practices and environmental stewardship

Professional Impact

• Spearheaded the development and launch of several award-winning herbal products under the EU Elixinol brand

• Expanded the Herbalists Association of Pomurje's membership by over 30% and secured numerous government and industry partnerships

• Received recognition for her contributions to the advancement of sustainable agriculture and environmental conservation practices in Slovenia and the broader EU region

Conclusion

With her exceptional leadership skills, deep industry knowledge, and commitment to sustainable innovation, Majda Robic continues to make a significant impact on the herbal and botanical sectors. As she navigates the evolving regulatory landscape and market trends, Robic remains focused on driving growth, fostering collaboration, and elevating the role of plant-based solutions in promoting human and environmental wellbeing.