Makiko Hagio

Director, Marketing Operations & Product Development

Professional Overview
Makiko Hagio is an accomplished marketing and product development executive with over 15 years of experience in the beauty and cosmetics industry. As the Director of Marketing Operations & Product Development at Surratt Beauty, she leads a talented team in driving strategic marketing initiatives and overseeing the development of innovative product offerings.

Experience Summary

Current Role
In her current role at Surratt Beauty, Makiko is responsible for managing all aspects of the company's marketing operations, including campaign planning, digital marketing, brand strategy, and go-to-market execution. She also plays a pivotal role in the product development process, collaborating cross-functionally to identify consumer insights, conceptualize new product ideas, and oversee the end-to-end product lifecycle. Under her leadership, Surratt Beauty has consistently launched successful product lines that have resonated with the brand's discerning customer base.

Career Progression
Prior to joining Surratt Beauty, Makiko held various leadership positions at Shiseido Cosmetics America, where she steadily advanced from a Senior Manager in Creative Services to the Director of Creative Services. In these roles, she spearheaded the development of impactful marketing campaigns, oversaw the design and production of high-quality brand assets, and fostered strong relationships with key stakeholders and industry partners.

Academic Background
Makiko holds a Bachelor of Fine Arts degree in Graphic Design from the Parsons School of Design, where she graduated with distinction. Her academic training in design and visual communication has been instrumental in shaping her strategic approach to marketing and product development.

Areas of Expertise

• Marketing strategy and campaign planning

• Digital and omnichannel marketing

• Product development and innovation

• Brand management and positioning

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Shiseido Cosmetics America, Makiko played a pivotal role in driving a 25% increase in brand awareness and a 15% boost in customer engagement through the implementation of data-driven digital marketing initiatives. At Surratt Beauty, she has been instrumental in the successful launch of several award-winning product lines, including the brand's best-selling Brow Pomade and Luminizer Highlighter, which have contributed to a 20% year-over-year growth in revenue.

Conclusion
With her extensive experience, strong strategic vision, and proven track record of success, Makiko Hagio is a dynamic marketing and product development leader poised to drive continued growth and innovation at Surratt Beauty. Her deep understanding of the beauty industry, coupled with her exceptional creative and analytical skills, make her a valuable asset to the organization.