Malai Supachaisamanpun

Executive Research Director

Professional Overview
Malai Supachaisamanpun is an experienced market research and insights professional with a strong track record of leading strategic research initiatives for major brands. As the Executive Research Director at innov8asia, he leverages his deep industry expertise to provide data-driven recommendations that empower clients to make informed business decisions.

Experience Summary

Current Role
As the Executive Research Director at innov8asia, Malai oversees the company's research team and projects, ensuring the delivery of actionable insights that drive client success. In this role, he has spearheaded innovative research methodologies and collaborated with cross-functional stakeholders to develop comprehensive market intelligence solutions.

Career Progression
Prior to joining innov8asia, Malai spent over 23 years at Kantar TNS Thailand, where he progressed from a Senior Director - Insights to become a trusted advisor for leading organizations across various industries. During his tenure, he led high-impact research projects, introduced data-driven strategies, and consistently delivered measurable business impact for his clients.

Academic Background
Malai holds a bachelor's degree in Business Administration from a prestigious university, where he specialized in Marketing and Analytics. His strong academic foundation, combined with his extensive industry experience, has enabled him to become a respected thought leader in the market research field.

Areas of Expertise

• In-depth knowledge of market research methodologies and data analysis

• Expertise in consumer and market insights, with a focus on the Southeast Asian region

• Proven track record in designing and implementing strategic research initiatives

• Proficient in translating complex data into actionable business recommendations

• Exceptional stakeholder management and cross-functional collaboration skills

Professional Impact
Throughout his career, Malai has spearheaded numerous high-profile research projects that have helped clients achieve their strategic goals. Notable achievements include:

• Developing a comprehensive consumer segmentation study that enabled a leading FMCG brand to optimize its product portfolio and marketing strategies

• Leading a multi-country market entry analysis that informed a technology company's successful expansion into new markets

• Designing a customer journey mapping exercise that helped a major retailer enhance its omnichannel customer experience

Conclusion
Malai Supachaisamanpun is a seasoned market research professional with a demonstrated ability to drive business impact through data-driven insights. As the Executive Research Director at innov8asia, he continues to push the boundaries of market research, delivering innovative solutions that empower clients to thrive in today's dynamic business landscape.