Malen Gomez

Chief Marketing Officer

Professional Overview

Malen Gomez is an accomplished Chief Marketing Officer with extensive experience in driving growth and digital transformation across various industries. With a keen focus on data-driven marketing strategies and international expansion, Malen has a proven track record of delivering impactful results for both emerging startups and established global brands.

Experience Summary

Current Role

As the Chief Marketing Officer at We Are Knitters, Malen is responsible for spearheading the company's marketing efforts, leveraging her expertise in organic growth, international expansion, and customer acquisition. She oversees the development and implementation of comprehensive marketing strategies to strengthen brand awareness, engage the target audience, and drive sustainable business growth.

Career Progression

Malen's professional journey has been marked by progressive leadership roles, where she has consistently demonstrated her ability to drive innovation and operational excellence. Prior to her current position, she served as the Chief Marketing Officer at We Are Knitters, where she successfully led the company's marketing transformation and expansion into new markets. Before that, Malen held the role of Head of Growth at Picker, where she was instrumental in scaling the company's operations and optimizing its marketing efforts.

Malen's earlier experience includes serving as an Advisor at The Lab Ventures, where she provided strategic guidance and mentorship to early-stage startups. She also held the position of Chief Marketing Officer at The Lab Ventures, where she was responsible for developing and executing the company's marketing strategy.

Malen's international experience includes her role as Head of International Organic Growth at eBay's STUBHUB division, where she spearheaded the company's expansion into new markets, and her tenure as Global Head of Organic Growth at Ticketbis. She also held key positions at Rocket Internet SE, where she led global SEO and organic growth initiatives for various e-commerce platforms, including Carmudi, Lamudi, and Zalora Group.

Academic Background

Malen holds a Bachelor's degree in Communications from a prestigious university, where she showcased her academic excellence and leadership skills.

Areas of Expertise

Digital marketing and growth strategy

International expansion and market entry

Customer acquisition and retention

Data-driven decision making

Organic growth optimization

Cross-functional team leadership

Startup advisory and mentorship

Professional Impact

Throughout her career, Malen has consistently demonstrated her ability to drive transformative change and deliver measurable results. Her strategic vision, data-driven approach, and strong leadership skills have enabled her to successfully navigate complex business challenges and capitalize on emerging opportunities. Malen's contributions have resulted in significant improvements in brand awareness, customer engagement, and revenue growth for the organizations she has served.

Conclusion

Malen Gomez is a seasoned Chief Marketing Officer with a proven track record of driving growth and innovation within the dynamic marketing landscape. Her diverse experience, strategic mindset, and adaptability make her a valuable asset in leading marketing initiatives that drive sustainable business success.