Malick Cisse

Vice President, Data, DMP & Client Strategy

Professional Overview
Malick Cisse is a seasoned marketing and data strategy executive with over 15 years of experience driving growth and innovation for leading global brands. As the Vice President of Data, DMP & Client Strategy at illumin, he leverages his deep expertise in data management, audience activation, and omnichannel marketing to deliver impactful solutions for the company's diverse client portfolio.

Experience Summary

Current Role
In his current role at illumin, Malick is responsible for overseeing the data-driven strategy and execution of the company's Data Management Platform (DMP) and client engagement initiatives. He works closely with cross-functional teams to integrate data assets, optimize audience targeting, and maximize the value of illumin's data-driven marketing capabilities. Under his leadership, the company has achieved significant improvements in campaign performance and client satisfaction.

Career Progression
Prior to joining illumin, Malick held various senior-level positions at prominent agencies and technology companies, including Spark Foundry, Zeta Global, and Foursquare. Throughout his career, he has demonstrated a track record of driving digital transformation, implementing data-driven solutions, and spearheading innovative growth strategies for both B2B and B2C clients. His diverse industry experience, which spans sectors such as financial services, retail, and media, has enabled him to develop a well-rounded understanding of the evolving marketing landscape.

Academic Background
Malick holds a Bachelor of Science degree in Marketing from the University of Miami, where he graduated with honors. He has also completed executive education programs in digital marketing, data analytics, and strategic leadership, further strengthening his expertise and adaptability in the fast-paced digital environment.

Areas of Expertise

• Data management and audience segmentation

• Data-driven marketing strategy and execution

• Omnichannel campaign optimization

• Digital transformation and technology integration

• Cross-functional leadership and client engagement

Professional Impact
During his tenure at Spark Foundry, Malick played a pivotal role in developing a groundbreaking data-driven strategy that helped the agency's largest client achieve a 25% increase in return on ad spend. At Zeta Global, he led the implementation of a robust data infrastructure and audience activation platform, resulting in a 30% improvement in lead generation for the company's B2B clients.

Conclusion
Malick Cisse's extensive experience, data-driven mindset, and innovative approach to marketing have established him as a respected leader in the industry. In his current role at illumin, he continues to drive transformative solutions that empower clients to navigate the evolving digital landscape and achieve sustained growth.