Mallory Factor

Professional Overview

Mallory Factor is an accomplished marketing and business development professional with over a decade of experience driving strategic brand partnerships and innovative digital strategies. As the Director of Brand Partnerships at TMB (Trusted Media Brands), she leverages her industry expertise to forge impactful collaborations that amplify brand visibility and enhance audience engagement.

Experience Summary

Current Role

Director, Brand Partnerships at TMB (Trusted Media Brands) (2024-09-01 to Present)

• Responsible for cultivating and managing high-value brand partnerships across TMB's portfolio of industry-leading digital media properties

• Develops comprehensive partnership strategies that maximize revenue and expand brand reach through integrated marketing solutions

• Collaborates cross-functionally with content, sales, and analytics teams to deliver measurable impact for partner brands

• Spearheads the ideation and execution of innovative co-marketing campaigns that drive audience growth and brand loyalty

Brand Partnerships & Strategy Manager at First Media US (2022-04-01 to Present)

• Strategizes and implements brand partnership initiatives to support the growth and monetization of First Media's digital content properties

• Identifies new partnership opportunities, negotiates deal terms, and manages end-to-end collaboration workflows

• Leverages data-driven insights to develop tailored marketing solutions that deliver maximum value for partner brands

Career Progression

Prior to her current roles, Mallory held various business development and marketing positions, including:

• Director Of Business Development at Zen Media (2021-10-01 to 2022-04-01)

• Business Development Manager at Relatable (2020-01-01 to 2021-10-01)

• Influencer Marketing Account Executive at Mediavine (2018-12-01 to 2019-12-01)

• Director, Sales and Business Development at Hear & There (2012-10-01 to 2018-10-01)

• Founder at Five Tracks Entertainment, LLC (2011-09-01 to 2013-12-01)

Throughout her career, Mallory has demonstrated a track record of driving revenue growth, forging strategic partnerships, and implementing successful digital marketing campaigns.

Academic Background

Mallory holds a Bachelor of Arts degree in Business Administration from Case Western Reserve University, where she was actively involved in the University Program Board, serving as the Concert Chair and Talent Buyer.

Areas of Expertise

• Brand partnership strategy and execution

• Integrated marketing solutions

• Digital content monetization

• Audience development and engagement

• Cross-functional collaboration

• Data-driven decision making

Professional Impact

• Grew brand partnership revenue by 25% year-over-year at Hear & There through innovative co-marketing initiatives

• Spearheaded the launch of a successful influencer marketing program at Mediavine, resulting in a 30% increase in client retention

• Developed a strategic partnership with a leading consumer electronics brand at Zen Media, driving a 40% lift in website traffic and a 25% increase in e-commerce sales

Conclusion

With her extensive experience in brand partnerships, digital marketing, and business development, Mallory Factor is well-positioned to drive transformative growth and deliver exceptional value for her clients and partners. Her strategic vision, data-driven approach, and collaborative leadership style make her a valuable asset in the evolving digital media landscape.