Mallory Johnston

Head of PR, The RealReal

Professional Overview
Mallory Johnston is an accomplished public relations professional with over 8 years of experience driving impactful communications strategies for leading fashion and retail brands. As the Head of PR at The RealReal, she leverages her deep industry expertise to elevate the company's brand profile and position it as a thought leader in the circular luxury market.

Experience Summary

Current Role
As Head of PR at The RealReal, Mallory oversees all public relations activities, including media relations, influencer partnerships, and crisis communications. She has played a pivotal role in strengthening the company's brand reputation and expanding its reach, securing prominent media placements in top-tier publications and forging strategic collaborations with industry influencers. Under her leadership, The RealReal's PR efforts have driven tangible business impact, contributing to increased consumer awareness and engagement.

Career Progression
Prior to her current role, Mallory served as Communications & PR Lead at The RealReal, where she spearheaded successful campaigns that highlighted the company's sustainability initiatives and authenticated luxury offerings. Before joining The RealReal, she held account director positions at Autumn Communications and Sara Byworth LLC, where she managed multi-faceted public relations programs for a diverse portfolio of fashion, beauty, and lifestyle brands. Mallory's career trajectory demonstrates her ability to drive measurable results and continuously expand her expertise in the industry.

Academic Background
Mallory holds a Bachelor of Arts degree in Communications from the University of California, Berkeley, where she graduated with honors and was recognized for her outstanding academic achievements.

Areas of Expertise
Mallory's areas of expertise include media relations, influencer marketing, brand positioning, crisis communications, and event planning. She is adept at developing and executing integrated communications strategies that align with her clients' business objectives. Her strong analytical skills, attention to detail, and collaborative approach enable her to deliver impactful results for the brands she represents.

Professional Impact
During her tenure at The RealReal, Mallory has spearheaded several high-profile campaigns that have garnered significant media attention and industry recognition. She played a key role in the launch of the company's Certified Pre-Owned program, which earned widespread coverage in leading fashion and lifestyle publications. Mallory's strategic partnerships with industry influencers have also helped to amplify The RealReal's message and expand its brand reach among target consumers.

Conclusion
Mallory Johnston is a seasoned public relations professional with a proven track record of driving impactful communications strategies for leading fashion and retail brands. As the Head of PR at The RealReal, she continues to elevate the company's brand profile and position it as a trailblazer in the circular luxury market. Mallory's deep industry expertise, strategic mindset, and collaborative approach make her a valuable asset to any organization seeking to enhance its brand reputation and drive measurable business results.