Mallory McGill
Director, Performance Marketing | Columbus, Ohio, United States
Professional Overview
Mallory McGill is an accomplished Performance Marketing Director with extensive experience in driving digital business growth and optimization across various industries. With a proven track record in managing high-performing teams and implementing data-driven strategies, she is a strategic leader adept at leveraging cutting-edge marketing technologies to deliver exceptional results.
Experience Summary
Current Role
As the Director of Performance Marketing at TravisMathew, Mallory is responsible for overseeing the company's digital marketing initiatives, including paid media campaigns, search engine optimization, and affiliate partnerships. She leads a talented team of digital marketing specialists to develop and execute comprehensive strategies that drive customer acquisition, engagement, and revenue growth. Under her guidance, the performance marketing team has consistently exceeded targeted key performance indicators, contributing significantly to the company's overall success.
Career Progression
Prior to her current role, Mallory held the position of Director of Performance Marketing at EXPRESS, where she spearheaded the optimization of the brand's digital marketing efforts, resulting in a significant increase in online sales and return on investment. She also served as the Senior Manager of Digital Business at Highlights for Children, where she was instrumental in expanding the company's digital footprint and driving customer engagement through innovative marketing initiatives.
Mallory's diverse background includes experience as a Senior Manager of Media at DSW Designer Shoe Warehouse and as a Digital Media Strategist at SBC Advertising, where she honed her skills in data analysis, campaign management, and media optimization.
Academic Background
Mallory holds a Bachelor of Science in Marketing from The Ohio State University, where she graduated with honors and developed a strong foundation in the principles of marketing, consumer behavior, and digital strategies.
Areas of Expertise
- Performance marketing strategy and execution
- Paid media optimization (PPC, social, display)
- Search engine optimization (SEO) and content marketing
- Affiliate marketing and partnership management
- Data-driven decision making and campaign analysis
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Mallory has consistently demonstrated her ability to drive measurable results for the organizations she has served. At EXPRESS, she spearheaded a cross-channel digital marketing campaign that led to a 25% increase in online sales and a 20% improvement in return on ad spend. At Highlights for Children, Mallory developed and implemented a comprehensive content marketing strategy that resulted in a 35% growth in website traffic and a 22% increase in subscriber engagement.
Conclusion
Mallory McGill is a respected Performance Marketing Director with a proven track record of delivering exceptional results. Her expertise in leveraging data-driven insights, implementing innovative marketing strategies, and leading high-performing teams positions her as a valuable asset to any organization seeking to maximize their digital marketing potential and drive sustainable growth.
