Mallory Steinberg

Vice President Marketing, Milwaukee Bucks Inc.

Professional Overview
Mallory Steinberg is an accomplished marketing executive with over a decade of experience in the sports and entertainment industry. As the Vice President of Marketing for Milwaukee Bucks Inc., she leverages her expertise in brand strategy, digital marketing, and fan engagement to drive the organization's marketing initiatives and support the growth of the franchise.

Experience Summary

Current Role
In her current role as Vice President of Marketing at Milwaukee Bucks Inc., Mallory is responsible for leading the organization's marketing strategy and execution. She oversees a team of marketing professionals and collaborates closely with the sales, operations, and community relations departments to create integrated campaigns that enhance the Bucks' brand, engage fans, and drive ticket sales and sponsorship revenue.

Since joining the Bucks in 2023, Mallory has spearheaded several successful initiatives, including the launch of a new digital content series that has resulted in a 25% increase in social media engagement, and the implementation of a data-driven customer loyalty program that has led to a 15% increase in season ticket renewals.

Career Progression
Prior to her current role, Mallory held various marketing and communications positions within the sports industry, including Senior Marketing Manager at Milwaukee Bucks Inc., Titletown Programs & Marketing at Green Bay Packers, and Director of PR, Community Relations, and Marketing at Wisconsin Herd. She has also gained valuable experience in the media and advertising industries, having worked as a Marketing and Communications Manager at Fox (Film, TV & Sports) and an Assistant Account Executive at Bader Rutter.

Throughout her career, Mallory has demonstrated a proven track record of driving successful marketing campaigns, fostering strong relationships with key stakeholders, and delivering measurable results. Her ability to blend strategic thinking with creative execution has earned her recognition within the industry, and she is known for her ability to inspire and lead high-performing teams.

Academic Background
Mallory holds a Bachelor of Arts degree in Communication Studies from Marquette University, where she was an active member of the American Advertising Federation and participated in the National Student Competition.

Areas of Expertise

• Brand strategy and positioning

• Digital marketing and social media

• Fan engagement and retention

• Sponsorship activation and partnership management

• Data analysis and performance optimization

• Team leadership and cross-functional collaboration

Professional Impact
Throughout her career, Mallory has demonstrated a commitment to driving innovation and delivering measurable results. At the Milwaukee Bucks, she has been instrumental in developing and executing marketing campaigns that have contributed to the organization's growth and success, including:

• Launching a new digital content series that has resulted in a 25% increase in social media engagement

• Implementing a data-driven customer loyalty program that has led to a 15% increase in season ticket renewals

• Overseeing the activation of several high-profile sponsorship agreements, including a multi-year partnership with a leading sports apparel brand

Mallory's expertise, strategic vision, and ability to inspire her team have made her a valuable asset to the organizations she has served, and she is poised to continue her impact in the sports and entertainment industry.

Conclusion
With a proven track record of success in the sports and entertainment industry, Mallory Steinberg is a highly skilled marketing executive who is dedicated to driving growth, engaging fans, and delivering measurable results. In her current role as Vice President of Marketing at Milwaukee Bucks Inc., she is well-positioned to build on her impressive career and contribute to the continued success of the franchise.