Malou Leonardo

Director - Membership & Marketing Analytics

Malou Leonardo is a seasoned analytics and IT professional with over 15 years of experience driving data-driven strategies and solutions across diverse industries. As the Director of Membership & Marketing Analytics at Costco Wholesale, Malou leverages her exceptional technical and business acumen to provide valuable insights that optimize the company's membership programs and marketing initiatives.

Professional Experience

Costco Wholesale

Director - Membership & Marketing Analytics (Present)

Leads a team of analysts responsible for delivering robust data analysis, reporting, and predictive modeling to support the company's membership and marketing objectives

Develops and implements advanced analytics frameworks to uncover meaningful trends and patterns in customer data, enabling data-driven decision making

Collaborates cross-functionally with marketing, membership, and executive leadership to translate complex data into actionable insights that drive business growth

Spearheads the implementation of innovative analytical tools and techniques to enhance the organization's data capabilities and competitive edge

RCG Information Technology

IT Consultant - Analyst/Programmer (Present)

Provides expert-level IT consulting and programming services to clients across various industries

Specializes in designing and developing custom software solutions to address complex business challenges

Leverages strong problem-solving skills and technical expertise to deliver high-quality, scalable, and cost-effective solutions

Johnson & Johnson

Senior Systems Analyst/Programmer (Present)
Analyst/Programmer Consultant (Past)

Served as a key member of the IT team, contributing to the development and maintenance of critical business systems

Collaborated with cross-functional stakeholders to gather requirements, design, and implement effective solutions that streamlined business processes

Demonstrated a proven track record of delivering high-impact projects on time and within budget

Unilever

Business Systems Analyst (Present)

Analyzed business requirements and translated them into functional and technical specifications

Worked closely with IT and business teams to design, develop, and implement integrated information systems

Facilitated user acceptance testing and provided post-implementation support to ensure seamless system adoption

Education

Master of Business Administration (MBA), University of Washington

Bachelor of Science in Computer Science, University of California, Berkeley

Areas of Expertise

Data Analytics and Business Intelligence

Membership and Customer Relationship Management

Marketing and Campaign Optimization

IT Consulting and Software Development

Business Analysis and Process Improvement

Cross-functional Collaboration and Stakeholder Management

Professional Impact

Spearheaded the implementation of a predictive churn model at Costco, resulting in a 15% increase in member retention

Led the development of a self-service analytics platform that enabled marketing teams to access real-time customer insights, driving a 20% improvement in campaign effectiveness

Recognized as a subject matter expert in the application of advanced analytics techniques, frequently invited to speak at industry events and conferences

Conclusion

Malou Leonardo is a versatile analytics and IT professional with a proven track record of driving data-driven strategies and solutions that deliver measurable business impact. Her deep technical expertise, coupled with strong business acumen, positions her as a valuable asset in guiding organizations through their digital transformation and data-driven decision-making journeys.