MM

Manami Mallick

Manami Mallick


Associate Director Marketing Communications - Content Brand & PR



Professional Overview
Manami is an accomplished marketing communications professional with over 8 years of experience in content strategy, brand management, and public relations. As the Associate Director of Marketing Communications at Jiraaf - Powered by AI Growth, she is responsible for driving impactful content campaigns, strengthening the company's brand presence, and managing strategic PR initiatives.

Experience Summary

Current Role
In her current role, Manami oversees the creation and distribution of compelling content across multiple channels, including the company website, social media platforms, and thought leadership publications. She collaborates closely with cross-functional teams to align content with Jiraaf's strategic objectives and deliver measurable results. Manami's leadership in brand positioning and PR has helped the company enhance its industry reputation and reach.

Career Progression
Prior to her current position, Manami served as the Head of Marketing Content & Design at Borderless Access, where she streamlined content production processes and developed an award-winning design framework. She also held roles as a Marketing Content Lead at BetterPlace and a Marketing Consultant at Punekar News, during which she demonstrated her ability to drive innovative content strategies and engaging brand narratives.

Manami began her career as a Senior Editor at BankBazaar.com, where she honed her expertise in content creation, editorial management, and digital marketing.

Academic Background
Manami holds a Bachelor's degree in Journalism and Mass Communication from Symbiosis International University, where she graduated with distinction.

Areas of Expertise
  • Content strategy and creation

  • Brand management and positioning

  • Public relations and media relations

  • Digital marketing and social media

  • Project management and team leadership


Professional Impact
During her tenure at Borderless Access, Manami led the development of a comprehensive content calendar that resulted in a 25% increase in website traffic and a 20% boost in lead generation. At BetterPlace, she spearheaded the creation of a video content series that earned industry recognition and significantly improved the company's thought leadership positioning.

Conclusion
Manami's diverse experience, strategic mindset, and passion for storytelling have made her a valuable asset in the marketing communications field. As she continues to drive impactful initiatives at Jiraaf, she is poised to further enhance the company's brand reputation and drive meaningful engagement with its target audience.