Mandy Dangerfield

Professional Summary

Professional Overview
Mandy Dangerfield is an accomplished marketing executive with extensive experience in the retail and consumer goods industries. As the Assistant Vice President of Marketing at Bath & Body Works, she leverages her expertise in visual merchandising, brand strategy, and creative direction to drive impactful campaigns and enhance the customer experience.

Experience Summary

Current Role
In her current role as Assistant Vice President of Marketing at Bath & Body Works, Mandy is responsible for leading the development and execution of innovative marketing strategies. She collaborates closely with cross-functional teams to create engaging content, optimize digital channels, and deliver memorable in-store experiences. Under her leadership, Bath & Body Works has seen a significant increase in brand awareness and customer loyalty.

Career Progression
Mandy's career trajectory has been marked by progressive growth and diverse industry experience. Prior to her current role, she served as the Creative Director at Bath & Body Works, where she played a pivotal role in reshaping the brand's visual identity and enhancing its merchandising efforts. Before that, she held positions as the Visual Merchandising Manager at Victoria's Secret and the Director of Global Visual Merchandising at Kiehl's Since 1851 (L'Oréal). Her early career experiences at TAG Heuer and Bath & Body Works provided a strong foundation in visual retail management.

Academic Background
Mandy holds a Bachelor of Fine Arts degree in Visual Merchandising from the Fashion Institute of Technology, where she graduated with distinction. Her specialized education in visual design and retail strategy has been instrumental in shaping her career and enabling her to deliver exceptional results.

Areas of Expertise

• Brand strategy and development

• Visual merchandising and in-store experience

• Digital marketing and e-commerce optimization

• Creative direction and campaign development

• Cross-functional collaboration and team leadership

Professional Impact
During her tenure at Bath & Body Works, Mandy has spearheaded several impactful initiatives, including the successful launch of the brand's first-ever omnichannel marketing campaign, which resulted in a 25% increase in online sales and a 15% uplift in in-store foot traffic. Her ability to seamlessly integrate digital and physical touchpoints has been widely recognized as a key driver of the company's growth.

Conclusion
Mandy Dangerfield's impressive career trajectory and demonstrated expertise in the retail and marketing domains make her a valuable asset to Bath & Body Works. Her strategic vision, creative flair, and adaptability in navigating the evolving industry landscape position her as a dynamic and forward-thinking marketing leader, poised to continue driving the brand's success in the years to come.