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Manfred Braeunl

Manfred Braeunl


Chief Executive Officer (CEO), Porsche Middle East & Africa FZE



Professional Overview
Manfred Braeunl is an accomplished automotive executive with over 20 years of experience leading global marketing and sales strategies for premium brands. As the Chief Executive Officer (CEO) of Porsche Middle East & Africa FZE, he is responsible for driving the company's growth and profitability across the region. Braeunl's expertise spans brand development, market expansion, and operational excellence, making him a valuable asset in the highly competitive luxury automotive industry.

Experience Summary

Current Role
As the CEO of Porsche Middle East & Africa FZE since 2019, Braeunl is responsible for overseeing all aspects of the company's operations in the region. Under his leadership, Porsche has strengthened its market position, achieving record sales and cementing its reputation as a premier luxury automotive brand. Braeunl's strategic vision and collaborative approach have been instrumental in fostering strong relationships with dealers, partners, and customers, resulting in increased brand loyalty and market share.

Career Progression
Prior to his current role, Braeunl held several senior marketing and sales positions within the BMW Group and Maserati. As the Vice President of Marketing at Porsche (China) Motors Ltd., he played a pivotal role in expanding the brand's presence in the Chinese market, driving a 30% increase in sales over a five-year period. As the Global Chief Marketing Officer (CMO) at Maserati, he spearheaded the brand's global marketing strategy, leading to a significant improvement in brand awareness and customer engagement.

Academic Background
Braeunl holds a Bachelor's degree in Business Administration from the University of Munich, Germany, where he graduated with distinction. He has also completed several executive leadership programs, including the Advanced Management Program at Harvard Business School.

Areas of Expertise
  • Strategic brand management and positioning

  • Sales and marketing optimization

  • Operational excellence and process improvement

  • Cross-functional team leadership and collaboration

  • Data-driven decision making and analytics


Professional Impact
Throughout his career, Braeunl has demonstrated a keen ability to identify and capitalize on emerging market opportunities. His data-driven approach and emphasis on customer-centric innovation have contributed to the success of the brands he has represented. Under his leadership, Porsche Middle East & Africa FZE has achieved double-digit growth, further solidifying the company's position as a market leader in the luxury automotive segment.

Conclusion
Manfred Braeunl's extensive experience, strategic vision, and proven track record of driving growth and profitability make him a valuable asset in the automotive industry. As the CEO of Porsche Middle East & Africa FZE, he is well-positioned to continue the brand's success and expand its footprint in the region.