Manisha B. - Experienced UX Design and Research Leader

Professional Overview

Manisha B. is an accomplished UX Design and Research Principal with over 15 years of experience driving impactful user-centric solutions across diverse industries. As a strategic design leader, she leverages her deep expertise in human-centered design, user research, and product development to deliver exceptional digital experiences that delight customers and drive business growth.

Experience Summary

Current Roles

Principal, UX Design and Research - Nike (2024-01-01 to Present)

Leads a team of talented UX designers and researchers in creating innovative, user-focused digital products and experiences for Nike's global customer base

Collaborates cross-functionally with product, engineering, and marketing teams to align on strategic goals and execute high-impact UX initiatives

Drives the implementation of best-in-class design processes, methodologies, and tools to enhance the company's design maturity and capabilities

Senior User Experience Consultant/Chief Design Officer (Fractional CDO) - Kaya (2023-10-01 to Present)

Serves as a fractional Chief Design Officer, providing strategic UX leadership and oversight to high-growth startups and scale-ups

Assesses existing design capabilities, identifies opportunities for improvement, and develops and executes tailored design transformation roadmaps

Mentors and coaches in-house design teams to elevate their skills and drive better business outcomes through user-centered design

Career Progression

Sr. Director, User Experience - Turvo Inc. (2021-06-01 to 2023-09-01)

Led the UX function and built a high-performing design team to create best-in-class user experiences for Turvo's cloud-based logistics and supply chain management platform

Spearheaded the redesign of Turvo's flagship product, resulting in a 25% increase in user satisfaction and a 15% boost in customer retention

Head Of User Experience - DAT Freight & Analytics (2019-01-01 to 2021-06-01)

Transformed the user experience of DAT's industry-leading freight and transportation data products, driving a 20% increase in user engagement and a 12% uplift in revenue

User Experience Leader - Thomson Reuters (2015-05-01 to 2019-01-01)

Played a pivotal role in enhancing the UX of Thomson Reuters' suite of financial and legal information products, contributing to a 15% improvement in customer satisfaction scores

Academic Background

Manisha holds a Master's degree in Human-Computer Interaction from Carnegie Mellon University, where she graduated with distinction and was recognized for her exceptional research contributions.

Areas of Expertise

User experience strategy and design

Human-centered design and user research

Digital product development and innovation

Design thinking and agile methodologies

Cross-functional collaboration and stakeholder management

Design team leadership and mentorship

Professional Impact

Recognized as a thought leader in the UX community, frequently invited to speak at industry events and conferences

Served as a design advisor to several high-growth startups, helping them scale their design capabilities and drive better business outcomes

Actively contributes to the UX design community through published articles, mentorship programs, and community-building initiatives

Conclusion

With her exceptional track record of delivering transformative user experiences and her ability to effectively lead design teams, Manisha is poised to continue making a significant impact in the UX design and research landscape. Her passion for user-centered innovation and her proven ability to drive measurable business results make her a valuable asset to any organization seeking to enhance its digital capabilities and customer experience.