Manjula Ramasubramanian
Sr. Salesforce Marketing Cloud Developer
Professional Overview
Manjula Ramasubramanian is an experienced Salesforce Marketing Cloud Developer with a strong track record of driving digital transformation and optimizing marketing automation for leading organizations. With a focus on the retail and life sciences industries, Manjula leverages her technical expertise and business acumen to deliver innovative solutions that enhance customer engagement and drive measurable results.
Experience Summary
Current Role
As the Sr. Salesforce Marketing Cloud Developer at J.Crew, Manjula is responsible for designing, developing, and implementing complex Salesforce Marketing Cloud solutions to support the company's omnichannel marketing initiatives. In this role, she has optimized email marketing campaigns, personalized customer journeys, and integrated marketing automation with e-commerce platforms, resulting in a 25% increase in conversion rates and a 15% uplift in customer retention.
Career Progression
Prior to her current role, Manjula served as the Sr. Salesforce Marketing Cloud Developer at Labcorp, where she led the migration of the company's email marketing platform to Salesforce Marketing Cloud, resulting in a 30% improvement in campaign performance and a 20% reduction in operational costs. Before that, she was a Salesforce Email Marketing Developer at Caterpillar Inc., where she developed custom email templates, automations, and integrations, contributing to a 35% increase in lead generation and a 28% improvement in email open rates.
Academic Background
Manjula holds a Bachelor of Science in Computer Science from the University of Texas at Dallas, where she graduated cum laude and was recognized for her outstanding academic achievements.
Areas of Expertise
- Salesforce Marketing Cloud development and implementation
- Email marketing strategy and campaign optimization
- Marketing automation and customer journey orchestration
- Integration of Salesforce with e-commerce and customer relationship management systems
- Agile project management and software development methodologies
Professional Impact
Manjula's contributions have been instrumental in driving digital transformation and enhancing marketing effectiveness for her clients. Her innovative solutions and data-driven approach have consistently delivered measurable results, earning her recognition within the industry. Manjula is actively involved in the Salesforce community, sharing her insights and best practices through presentations and thought leadership articles.
Conclusion
With her deep technical expertise, strong business acumen, and proven track record of success, Manjula Ramasubramanian is a valuable asset to any organization seeking to maximize the power of Salesforce Marketing Cloud and elevate their marketing efforts. Her commitment to continuous learning and her passion for delivering exceptional results make her an ideal partner for organizations looking to drive innovation and achieve their marketing objectives.
