Manoj Prakash

VP Marketing, Intas Pharmaceuticals

London, England, United Kingdom

Professional Overview
Manoj Prakash is an accomplished marketing executive with over 15 years of experience driving impactful strategies and campaigns within the pharmaceutical industry. As the VP of Marketing at Intas Pharmaceuticals, he leverages his deep expertise in brand management, digital marketing, and customer engagement to propel the company's market expansion and product portfolio growth.

Experience Summary

Current Role
As the VP of Marketing at Intas Pharmaceuticals, Manoj is responsible for leading the company's global marketing efforts. He oversees the development and implementation of comprehensive marketing strategies, with a focus on strengthening brand awareness, increasing market share, and driving product adoption. Under his leadership, Intas has successfully launched several new pharmaceutical products, achieving significant market penetration and revenue growth.

Manoj's key contributions include:

• Spearheading the development and execution of multi-channel marketing campaigns that have resulted in a 25% increase in brand awareness within target markets

• Implementing innovative digital marketing initiatives, including social media campaigns and targeted content strategies, that have delivered a 30% improvement in customer engagement metrics

• Collaborating cross-functionally to optimize the company's go-to-market approach, leading to a 20% increase in product sales within the first year of launch

Career Progression
Prior to joining Intas Pharmaceuticals, Manoj held various marketing leadership roles at leading pharmaceutical companies, including Pfizer and GlaxoSmithKline. In these positions, he demonstrated his ability to drive strategic marketing initiatives, launch successful product campaigns, and build strong customer relationships. Manoj's career progression is characterized by his ability to consistently deliver measurable results and contribute to the overall growth and success of the organizations he has served.

Academic Background
Manoj holds a Master's degree in Business Administration from the University of Cambridge, where he specialized in Marketing and Strategic Management. He also earned a Bachelor's degree in Pharmaceutical Sciences from the University of Delhi, providing him with a strong foundation in the pharmaceutical industry.

Areas of Expertise

• Brand management and development

• Digital marketing and content strategy

• Customer segmentation and engagement

• Product launch and lifecycle management

• Cross-functional collaboration and team leadership

Professional Impact
Manoj's contributions have had a significant impact on the pharmaceutical industry. He has been recognized for his innovative marketing approaches, which have helped drive increased awareness, adoption, and loyalty for the brands he has represented. Manoj is an active contributor to industry publications and conferences, sharing his insights and best practices with peers and industry professionals.

Conclusion
Manoj Prakash's extensive experience, strategic acumen, and proven track record of success make him a valuable asset to Intas Pharmaceuticals. As the VP of Marketing, he is poised to continue driving the company's growth and market leadership through the development and execution of impactful marketing strategies and campaigns.