Manpreet Kour
Director, Experiential Marketing
Gurugram, HR, India
Professional Overview
Manpreet Kour is an experienced marketing professional with over 15 years of expertise in the field of experiential marketing. As the Director of Experiential Marketing at Cvent, she is responsible for strategizing and executing innovative, high-impact marketing campaigns that drive client engagement and brand visibility.
Experience Summary
Current Role
As the Director of Experiential Marketing at Cvent, Manpreet oversees the planning, development, and implementation of immersive, customer-centric experiences that align with the company's business objectives. She leads a team of talented marketers in creating engaging event activations, interactive brand experiences, and digital/virtual solutions that captivate target audiences and foster meaningful connections. Under her leadership, Cvent's experiential marketing initiatives have consistently delivered measurable results, driving increased brand awareness, lead generation, and customer loyalty.
Career Progression
Manpreet's career journey with Cvent has been marked by a steady progression of roles and responsibilities. She joined the company in 2008 as a Senior Marketing Associate and has since held various positions, including Assistant Team Lead, Team Lead, Assistant Manager, Manager, and Senior Manager of Experiential Marketing. Her proven track record of delivering successful campaigns and her ability to adapt to changing market dynamics have been instrumental in her rise to the Director level.
Academic Background
Manpreet holds a Bachelor's degree in Business Administration from Delhi University, where she graduated with distinction. She has also completed a management program from the Confederation of Indian Industry, further strengthening her leadership and strategic planning skills.
Areas of Expertise
- Experiential marketing strategy and execution
- Integrated marketing campaign development
- Event management and activation
- Digital and virtual experience design
- Team leadership and cross-functional collaboration
- Data-driven marketing and performance optimization
Professional Impact
Under Manpreet's guidance, Cvent's experiential marketing initiatives have consistently exceeded client expectations and industry benchmarks. Some of her notable achievements include:
- Spearheading the design and launch of a highly successful virtual event platform that enabled Cvent's clients to engage with their audiences during the COVID-19 pandemic, resulting in a 30% increase in customer satisfaction.
- Leading the conceptualization and execution of a multi-city, immersive brand experience that drove a 25% increase in lead generation and a 20% uplift in brand awareness for a key client.
- Implementing data-driven optimization strategies that improved the return on investment (ROI) of Cvent's experiential marketing campaigns by an average of 18% over the past three years.
Conclusion
Manpreet Kour's extensive experience, strategic acumen, and innovative approach to experiential marketing have made her a valuable asset to Cvent. As the Director of Experiential Marketing, she continues to push the boundaries of customer engagement and brand storytelling, delivering exceptional results for the company and its clients.
