Manuela Cherobim
Experienced Marketing and Communications Director
Professional Overview
Manuela Cherobim is an accomplished marketing and communications professional with extensive experience in the e-commerce, beauty, and technology industries. As the Director of Marketing and Communications at Huawei Brasil and Huawei Cloud Brasil, she leverages her strategic expertise to drive brand awareness, consumer engagement, and digital transformation initiatives.
Experience Summary
Current Role
Manuela currently serves as the Director of Marketing and Communications at Huawei Brasil and Huawei Cloud Brasil, where she is responsible for leading the company's marketing and communications strategies. In this role, she oversees brand positioning, content creation, digital marketing, and public relations efforts, contributing to the growth and visibility of Huawei's products and services in the Brazilian market.
Career Progression
Prior to her current positions, Manuela held several senior marketing and communications roles, including Senior Communications and Crisis Management Manager at iFood, Marketing Manager at Laces and Hair, and Marketing and Communications Manager at beauty'in. She also has experience in the beauty and retail industries, having worked as a Marketing Director at Club Noir and in various marketing and branding roles at O Boticário. Manuela's diverse background has equipped her with a deep understanding of consumer-driven marketing strategies and the ability to navigate complex communication challenges.
Academic Background
Manuela holds a degree in Journalism from a reputable university in Brazil, providing her with a strong foundation in effective communication and storytelling.
Areas of Expertise
- Strategic marketing and brand management
- Digital marketing and social media
- Crisis communication and reputation management
- Consumer insights and data-driven decision making
- Project management and cross-functional collaboration
Professional Impact
Throughout her career, Manuela has demonstrated her ability to drive measurable results. At iFood, she spearheaded successful crisis management initiatives that helped the company navigate high-profile challenges, strengthening its brand reputation. In her previous roles, she has conceptualized and executed innovative marketing campaigns that have increased brand awareness, customer engagement, and sales revenue.
Conclusion
Manuela Cherobim is a seasoned marketing and communications leader with a proven track record of driving strategic initiatives and delivering impactful results. Her diverse industry experience, coupled with her passion for data-driven marketing, makes her a valuable asset in the digital age. Manuela is poised to continue her success in her current role at Huawei, contributing to the company's growth and market leadership in Brazil.
