Manuela Van Der Poel
Chief Marketing Officer
Professional Overview
Manuela Van Der Poel is an experienced marketing executive with a strong track record of driving business growth and innovation. As the Chief Marketing Officer at PRMSE: Screening for All, she is responsible for spearheading the company's marketing strategy, enhancing brand awareness, and delivering impactful campaigns that resonate with the target audience.
Experience Summary
Current Role
As the Chief Marketing Officer at PRMSE: Screening for All since May 2024, Manuela oversees all aspects of the company's marketing operations. She is responsible for developing and executing comprehensive marketing plans, leveraging data-driven insights to optimize campaign performance, and collaborating cross-functionally to align marketing initiatives with the overall business objectives. Under her leadership, PRMSE has experienced a significant increase in brand recognition and customer engagement, contributing to the company's continued growth and success.
Career Progression
Prior to her current role, Manuela held various leadership positions in the marketing and sustainability domains. As the Managing Director of Marketing and Sales at CATHI Distribution from 2019 to 2023, she successfully navigated the company through a period of rapid expansion, implementing strategic marketing campaigns that drove revenue growth and market share. Before that, she served as a Senior Manager of Sustainability at BASF, where she played a pivotal role in shaping the company's sustainability initiatives and enhancing its environmental stewardship. Manuela's early career also includes roles in change management and global supply chain management at BASF SE, as well as a stint as a Sales Representative at BayWa AG.
Academic Background
Manuela holds a bachelor's degree in Business Administration from the University of Heidelberg, with a specialization in Marketing. She has also completed several executive leadership programs, further strengthening her strategic decision-making and management capabilities.
Areas of Expertise
- Strategic marketing and brand management
- Data-driven campaign optimization
- Sustainable business practices and ESG initiatives
- Cross-functional collaboration and stakeholder management
- Change management and organizational transformation
Professional Impact
Throughout her career, Manuela has consistently demonstrated her ability to drive measurable results. At CATHI Distribution, she led the implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% improvement in lead conversion rates. At BASF, her contributions to the company's sustainability efforts were recognized with a prestigious industry award for their innovative approach to reducing carbon emissions.
Conclusion
Manuela Van Der Poel is a seasoned marketing executive with a diverse background in various industries. Her proven track record of success, coupled with her strategic vision and data-driven approach, make her a valuable asset to PRMSE: Screening for All. As the Chief Marketing Officer, Manuela is poised to continue driving the company's growth and amplifying its impact in the market.
