Professional Overview
Mara Herschbach is a seasoned marketing and communications professional currently serving as the Director of Marketing and Communications at QualiTru Sampling Systems in Saint Paul, MN. With a strong background in visual communications, marketing, and creative direction, Mara excels in driving strategic marketing initiatives and leading cross-functional teams. Her key expertise areas include marketing strategy, brand development, and team leadership, with a focus on the technology and medical industries.
Experience Summary
Current Role
As the Director of Marketing and Communications, Mara oversees the development and execution of comprehensive marketing strategies, leveraging her expertise in visual communications, digital marketing, and team management. Key responsibilities include leading marketing campaigns, managing brand identity, and collaborating with internal stakeholders to drive business growth. Although specific achievements in this current role are not detailed, Mara's progression to this directorial position underscores her capabilities in strategic marketing and leadership.
Career Progression
Mara's career trajectory showcases significant growth and diverse experience. Notable previous roles include Marketing Manager at QualiTru Sampling Systems, Creative Director at Bird & Cronin, and Creative Services Manager at Ottobock. These positions have equipped her with a deep understanding of marketing principles, creative direction, and team management. Key achievements include progressing through various roles at Ottobock, from Sr. Graphic Designer to Design and Print Production Manager, demonstrating her capability to take on additional responsibilities and contribute to organizational growth.
Academic Background
Mara has pursued higher education at Metropolitan State University and Hennepin Technical College, although specific degrees and specializations are not provided. Her academic pursuits reflect a commitment to continuous learning and professional development.
Areas of Expertise
- Industry-specific skills: Marketing strategy, brand development, and visual communications, particularly in the technology and medical sectors.
- Technical competencies: Proficiency in graphic design, digital marketing, and print production.
- Leadership and management capabilities: Proven ability to lead cross-functional teams, manage brand identity, and drive marketing campaigns.
Professional Impact
While specific projects or initiatives are not detailed, Mara's career progression and current role indicate a significant impact on the companies she has worked for, particularly in terms of marketing strategy and brand development. Her ability to adapt to different roles and industries highlights her versatility and value as a professional.
Conclusion
Mara Herschbach's professional trajectory is marked by steady growth, a strong work ethic, and a keen adaptability to different roles and industries. Currently, as the Director of Marketing and Communications at QualiTru Sampling Systems, Mara focuses on driving strategic marketing initiatives and leading her team towards achieving business objectives. Her value proposition lies in her unique blend of marketing, creative, and leadership skills, making her a valuable asset to any organization seeking a dedicated and strategic marketing professional.
