Professional Summary

Professional Overview

Marc Hansen is an accomplished marketing executive with over a decade of experience leading high-impact marketing strategies for leading technology companies. As the Vice President of Marketing at Roofr, he is responsible for developing and executing integrated marketing programs that drive revenue growth and brand awareness.

Experience Summary

Current Role

As the Vice President of Marketing at Roofr, Marc is responsible for overseeing all marketing activities, including demand generation, content marketing, digital marketing, and marketing operations. He works closely with the executive team to align marketing initiatives with the company's overall business objectives and ensure a cohesive, data-driven approach to marketing strategy.

Career Progression

Prior to joining Roofr, Marc held senior marketing roles at CaptivateIQ and Podium, where he was instrumental in scaling their revenue marketing functions and driving significant growth. He has a proven track record of developing and implementing successful marketing campaigns, leveraging data-driven insights to optimize performance, and building high-performing marketing teams.

Throughout his career, Marc has demonstrated a deep understanding of the B2B technology landscape, with a particular focus on software-as-a-service (SaaS) and enterprise solutions. He has a strong background in demand generation, lead nurturing, marketing automation, and sales enablement, which he has leveraged to drive measurable results for his employers.

Academic Background

Marc holds a Bachelor's degree in Marketing from the University of Utah and an Associate of Science degree from Salt Lake Community College. His education has provided him with a solid foundation in marketing principles, data analysis, and strategic planning.

Areas of Expertise

• Integrated marketing strategy and execution

• Demand generation and lead nurturing

• Content marketing and thought leadership

• Digital marketing and marketing automation

• Marketing operations and analytics

• Building and leading high-performing marketing teams

Professional Impact

Throughout his career, Marc has consistently delivered tangible results for his employers. At CaptivateIQ, he spearheaded the development of a comprehensive revenue marketing program that contributed significantly to the company's rapid growth. At Podium, he led the expansion of the company's field marketing efforts, driving increased brand awareness and customer acquisition in key markets.

Conclusion

With his extensive experience in marketing leadership, deep industry knowledge, and proven ability to drive measurable results, Marc Hansen is well-positioned to make a significant impact as the Vice President of Marketing at Roofr. He is committed to leveraging his expertise to help the company achieve its growth objectives and further solidify its position as a leading provider of innovative SaaS solutions.