Marc Kravets

Chief Executive Officer

Professional Overview

Marc Kravets is a seasoned executive with extensive experience in the beauty, wellness, and consumer goods industries. As the Chief Executive Officer of Lancer Skincare, he leverages his strategic expertise and industry insights to drive business growth and innovation. Kravets is also a respected strategic advisor and mentor, lending his expertise to emerging brands and startups.

Experience Summary

Current Role

As the Chief Executive Officer of Lancer Skincare since June 2023, Kravets is responsible for charting the company's strategic vision, fostering a culture of excellence, and enhancing the brand's market presence. Under his leadership, Kravets is focused on expanding Lancer Skincare's global reach, optimizing operational efficiency, and delivering exceptional products and customer experiences.

Kravets also serves as a Strategic Advisor to Hive Brands, where he provides guidance on strategic initiatives and growth opportunities. Additionally, he is a Mentor at Amplify.LA, where he mentors and supports early-stage startups in the consumer goods and technology sectors.

Career Progression

Prior to his current roles, Kravets held several high-level positions in the industry, including Interim Chief Marketing Officer at Ready, Set, Food! and Candid, General Manager at The Proactiv Company, and Marketing Consultant at GNC. He also served as the Executive Vice President at Murad and the Senior Vice President of Marketing at Havas Edge, where he successfully led strategic initiatives and drove significant business growth.

Kravets began his career as the President of Allied Communications Corp, where he demonstrated his entrepreneurial spirit and ability to build and lead successful organizations.

Academic Background

Kravets holds a Bachelor's degree in Business Administration from the University of Southern California, where he specialized in Marketing and Entrepreneurship.

Areas of Expertise

Kravets is a seasoned marketing and brand-building expert with a deep understanding of the beauty, wellness, and consumer goods industries. He has a proven track record of driving business growth, optimizing operational efficiency, and cultivating strong customer relationships. Kravets is also a skilled strategic advisor and mentor, leveraging his extensive industry knowledge to guide and support emerging brands and startups.

Professional Impact

Throughout his career, Kravets has led successful initiatives that have resulted in significant business growth and industry recognition. As the Interim Chief Marketing Officer at Ready, Set, Food! and Candid, he implemented strategic marketing campaigns that drove brand awareness and customer acquisition, leading to successful product launches and revenue growth.

As the General Manager at The Proactiv Company, Kravets spearheaded the development and implementation of innovative digital marketing strategies, which resulted in a 20% increase in online sales and a 15% improvement in customer retention.

Kravets' contributions as a mentor at Amplify.LA have been instrumental in helping early-stage startups navigate the challenges of the consumer goods and technology sectors, leading to successful fundraising, market expansion, and product development initiatives.

Conclusion

With his extensive industry experience, strategic expertise, and proven leadership abilities, Marc Kravets is well-positioned to drive the continued success of Lancer Skincare. As a respected strategic advisor and mentor, Kravets continues to make a significant impact on the industry, helping emerging brands and startups achieve their growth and innovation goals.