Marc Riccio
Chief Executive Officer at USA Lacrosse
Professional Overview
Marc Riccio is an accomplished executive with extensive experience in the sports and entertainment industry. As the Chief Executive Officer of USA Lacrosse, he is responsible for leading the strategic vision and operational management of the national governing body for the sport of lacrosse. Riccio's expertise spans commercial development, business operations, and strategic advisory roles, with a proven track record of driving growth and innovation in the industry.
Experience Summary
Current Role
As the Chief Executive Officer of USA Lacrosse, Riccio is responsible for overseeing the strategic direction, operational management, and commercial development of the organization. He is focused on expanding the reach and impact of lacrosse across the United States, driving grassroots participation, and elevating the profile of the sport on the national stage.
Career Progression
Prior to his role at USA Lacrosse, Riccio held various leadership positions within the sports and entertainment industry. He served as the Chief Commercial Officer at KlarisIP, where he was responsible for driving the company's commercial strategy and expanding its global footprint. Riccio also held advisory and mentorship roles at Stadia Ventures, supporting early-stage sports and technology startups. Additionally, he served as the Executive Vice President of U.S. Commercial at Lagardère Sports, where he was instrumental in developing and executing strategic growth initiatives.
Earlier in his career, Riccio held executive positions at Rooftop2 Productions Inc., a Lagardère Sports & Entertainment company, and LXL Sports & Lifestyle Entertainment. He also has experience in the academic field, having served as an Adjunct Associate Professor at Hofstra University, where he taught courses in sports management and marketing.
Academic Background
Riccio holds a Bachelor's degree from Hofstra University, where he specialized in marketing and athletic fundraising.
Areas of Expertise
Riccio's areas of expertise include:
- Sports and entertainment industry strategy and operations
- Commercial development and revenue generation
- Sponsorship and partnership management
- Organizational growth and transformation
- Talent management and leadership
Professional Impact
Throughout his career, Riccio has demonstrated a strong commitment to driving growth and innovation in the sports and entertainment industry. He has spearheaded numerous successful initiatives, including the expansion of commercial partnerships, the development of new revenue streams, and the implementation of strategic initiatives to enhance organizational performance.
Conclusion
With his extensive experience, strategic vision, and proven track record of success, Marc Riccio is well-positioned to lead USA Lacrosse in its mission to promote and grow the sport of lacrosse across the United States. His deep industry knowledge, combined with his strong leadership abilities, make him a valuable asset in shaping the future of the sport and driving meaningful impact within the broader sports landscape.
