Professional Summary
Professional Overview
Marc Waldeck is a seasoned digital marketing professional with a strong focus on paid media strategy and execution. As the Founder of Bounce Marketing, he leverages his extensive industry experience to drive impactful campaigns and deliver exceptional results for his clients. In addition to his entrepreneurial endeavors, Marc also serves as a Paid Media specialist at UP THERE, EVERYWHERE and as the Director of Paid Media at that funny agency.
Experience Summary
Current Roles
Founder, Bounce Marketing (2023-10-01 to Present)
- Responsible for developing and implementing comprehensive digital marketing strategies, with a particular emphasis on paid media channels
- Collaborate closely with clients to understand their unique business goals and objectives, then craft tailored solutions to achieve measurable growth
- Oversee all aspects of campaign management, including budget allocation, audience targeting, creative development, and performance optimization
Paid Media, UP THERE, EVERYWHERE (2023-10-01 to Present)
- Provide expert-level guidance and support to the agency's paid media initiatives, ensuring the delivery of high-performing campaigns
- Collaborate with cross-functional teams to align paid media strategies with broader marketing and branding objectives
Director of Paid Media, that funny agency (2023-08-01 to Present)
- Lead a team of paid media specialists in developing and executing successful campaigns across various platforms
- Analyze campaign performance data to identify opportunities for optimization and drive continuous improvement
- Serve as a subject matter expert, providing training and mentorship to junior members of the team
Past Experience
Head of Paid Media, Centific (2022-03-01 to 2023-08-01)
- Oversaw all paid media initiatives, including search engine marketing, social media advertising, and display campaigns
- Implemented strategic recommendations to improve campaign performance, resulting in a 25% increase in return on ad spend (ROAS)
- Collaborated with cross-functional teams to ensure alignment between paid media and broader marketing strategies
Digital Marketing Specialist, NetElixir (2021-04-01 to 2022-03-01)
- Managed paid search and social media campaigns for a diverse portfolio of clients
- Utilized data-driven insights to optimize campaign targeting, bidding, and messaging
- Contributed to the development of innovative digital marketing solutions and best practices
Academic Background
Marc holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where he graduated with distinction.
Areas of Expertise
- Paid media strategy and execution
- Campaign management and optimization
- Data analysis and performance reporting
- Cross-channel integration and alignment
- Team leadership and mentorship
Professional Impact
Throughout his career, Marc has consistently demonstrated his ability to drive measurable success for his clients and employers. His expertise in paid media has been instrumental in generating significant revenue growth and improving efficiency for the organizations he has worked with. As an entrepreneur, Marc is now leveraging his extensive industry knowledge to help businesses of all sizes achieve their digital marketing goals.
Conclusion
With a proven track record of excellence in the digital marketing industry, Marc Waldeck is poised to continue making a lasting impact as both a business leader and a sought-after paid media specialist. His commitment to delivering innovative solutions and driving tangible results makes him a valuable asset to any organization.
